Creating a Welcoming Atmosphere for All Fans

Since its inception in 2020, the Thunderbirds’ sensory-friendly game has evolved into a cornerstone of the organization’s community outreach. Recognizing that traditional game-day environments can present challenges for individuals with sensory sensitivities – including those affected by autism, PTSD, or other neurological conditions – the partnership with CHD and Springfield College was formed to create a more comfortable and enjoyable experience. The initiative proactively addresses potential triggers such as loud noises, bright and flashing lights, and unpredictable shifts in atmosphere.

“What began as a single, intentional step toward inclusivity has grown into one of the most meaningful traditions in our organization,” stated Thunderbirds President Nathan Costa. “Over the years, our sensory-friendly game has continued to evolve, welcoming more families and creating a space where everyone can experience the excitement of T-Birds hockey in a way that works for them. That growth is a direct reflection of our incredible partners at CHD and Springfield College’s Occupational Therapy department.”

The game presentation itself is carefully modified to minimize sensory overload. Key adjustments include reduced goal horn and noise meter volumes, lowered microphone and music levels, the elimination of strobing lights, and consistent lighting throughout the arena. Dedicated ‘cool down stations’ – quiet zones located on the concourse and main entry level – provide respite for those needing a break from the excitement. Furthermore, a ‘sensory story’ booklet and other supportive materials are available to help guests prepare for and navigate the game-day experience.

Ben Craft, Vice President of Community Engagement at CHD, emphasized the profound impact of the program. “When CHD, the Thunderbirds, and Springfield College started the sensory-friendly game in 2020, the response was so strong and positive among families and fans – some of whom otherwise may not have been able to enjoy the excitement of hockey in Springfield. For many children, it was their first live hockey game, and the experience was so successful that it became an annual event.”

This commitment to inclusivity extends beyond a single game. Sensory bags, sponsored by MAACO Collision Repair & Auto Painting, are now available at all Thunderbirds home games, providing fans with sensitivities access to noise-canceling headphones, fidget toys, and other helpful items. Students from Springfield College’s Occupational Therapy program actively contribute to the sensory-friendly experience, volunteering at the cool-down stations and providing support to families.

Lori Vaughn, Professor of Occupational Therapy at Springfield College, highlighted the educational benefits for her students. “The Occupational Therapy program at Springfield College is once again thrilled to be part of this wonderful initiative with the Thunderbirds and CHD. The sensory-friendly game allows individuals with sensory sensitivities to be present and engaged in Thunderbirds hockey, which might otherwise be difficult. Along with the modifications the Thunderbirds have put in place, the Student Occupational Therapy Association Club at Springfield College will be volunteering in the cool-down station with a variety of sensory-friendly activities they have planned to support children and families.”

The Thunderbirds and CHD have fostered a strong partnership since 2016, consistently demonstrating a dedication to uplifting the Western Massachusetts community. The organization’s “Game Changer” award recognizes local residents making a positive impact, further solidifying their commitment to social responsibility.

Did You Know?: Approximately 1 in 54 children are diagnosed with autism spectrum disorder, highlighting the importance of inclusive initiatives like the Thunderbirds’ sensory-friendly game.

What steps can other sports organizations take to create more inclusive environments for fans with sensory sensitivities? And how can communities better support families navigating these challenges?

Frequently Asked Questions About the Sensory-Friendly Game

• What is a sensory-friendly hockey game? A sensory-friendly game is designed to create a more comfortable and inclusive environment for individuals with sensory sensitivities by reducing potential triggers like loud noises and bright lights.
• Who benefits from a sensory-friendly game? Individuals with autism, PTSD, sensory processing disorder, and other neurological conditions can greatly benefit from the reduced sensory stimulation.
• What specific modifications are made for the sensory-friendly game? Modifications include lowered sound levels, consistent lighting, the elimination of strobing lights, and the availability of quiet ‘cool down stations’.
• Are sensory bags available at all Thunderbirds games? Yes, sensory bags sponsored by MAACO are available at all Thunderbirds home games.
• How can I learn more about the Center for Human Development? You can find more information about CHD and their community programs at https://www.chd.org/.