The Science of Performance: A New Era for F1 Sponsorship

The partnership transcends traditional branding exercises. CLEAR isn’t simply placing a logo on a car; they are integrating scalp care science into the high-octane world of Formula 1. This strategic alignment recognizes the often-overlooked connection between physical well-being and optimal performance, even at speeds exceeding 200 mph. The extreme G-forces and demanding conditions faced by drivers like four-time World Champion Max Verstappen and rising star Isack Hadjar necessitate a holistic approach to preparation, and CLEAR aims to address a crucial, yet often neglected, aspect of that preparation: scalp health.

CLEAR branding will be prominently displayed on the team’s 2026 car, extending to vital team assets including the drivers’ balaclavas. This visibility underscores the brand’s commitment to being an integral part of the Oracle Red Bull Racing ecosystem. But the collaboration goes deeper than aesthetics. CLEAR intends to leverage the sport’s global platform to demonstrate how their scientifically-backed formulations can contribute to a driver’s overall focus and resilience.

“Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team,” stated Nick Stocker, Group Commercial Director of Oracle Red Bull Racing. “Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”

Unilever’s CLEAR Global Brand Vice President, Mohamed Elsharkawy, echoed this sentiment, adding, “CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”

The partnership’s activation will span Asia, EMEA, and Latin America, encompassing brand storytelling, digital and social media campaigns, retail activations, and direct fan engagement. CLEAR will aim to connect the elite world of motorsport with the everyday routines of consumers, particularly targeting younger, performance-driven demographics in key growth markets.

For Oracle Red Bull Racing, this agreement solidifies a strategically diverse commercial portfolio, demonstrating the team’s enduring appeal to consumer brands seeking global reach, authenticity, and cultural relevance within the rapidly expanding Formula 1 landscape.

Did You Know?:

But what does this partnership truly signify for the future of F1 sponsorships? Are we witnessing a shift towards more scientifically-grounded collaborations that prioritize athlete well-being alongside brand visibility? And how will CLEAR measure the impact of their scalp care science on driver performance?

Frequently Asked Questions About the CLEAR & Oracle Red Bull Racing Partnership

• What is the primary focus of the CLEAR and Oracle Red Bull Racing partnership?

  The partnership centers around integrating CLEAR’s scalp care science into the performance regimen of Oracle Red Bull Racing drivers, aiming to enhance their focus and resilience under pressure.

• When will the CLEAR branding first appear on the Oracle Red Bull Racing car?

  CLEAR branding will be visible on the team’s car and assets starting with the 2026 FIA Formula One World Championship season.

• Which drivers will be representing CLEAR as part of this partnership?

  Both four-time World Champion Max Verstappen and rising star Isack Hadjar will be representing CLEAR, with the brand’s logo featured on their balaclavas.

• What regions will see activation of the CLEAR and Oracle Red Bull Racing partnership?

  The partnership will be activated globally across Asia, EMEA (Europe, Middle East, and Africa), and Latin America.

• How does this partnership benefit Oracle Red Bull Racing beyond financial sponsorship?

  The partnership strengthens Oracle Red Bull Racing’s commercial portfolio and demonstrates its appeal to consumer-facing brands seeking authenticity and global reach.

• Is CLEAR new to sports sponsorships?

  While CLEAR has engaged in various marketing initiatives, this marks their first official team-level sponsorship within Formula 1.