Braincup Media: A Rising Force in Sports Production

Founded by Jake Meskell and Iain Chambers, Braincup Media has quickly established itself as a key player in the sports and entertainment production landscape. The company’s expertise lies in crafting compelling video content and delivering seamless live streaming experiences. Their innovative approach to production has garnered attention across the industry, making them an ideal partner for Queensberry Promotions’ ambitious digital strategy.

This investment isn’t merely about expanding capacity; it’s about building a modern, end-to-end production ecosystem. Queensberry aims to control more of the production process, ensuring consistent quality and a unified brand experience across all platforms. This vertical integration is a growing trend in sports, allowing promoters to directly connect with fans and maximize revenue streams.

Frank Warren, the visionary founder of Queensberry Promotions, recently received The Lifetime Achievement Award at The Sport Industry Awards 2025, a testament to his decades of dedication and innovation within the sport. This latest venture underscores his continued commitment to pushing boundaries and elevating the fan experience.

“From the first time we worked together, it was clear that Jake, Iain, and the whole Braincup team shared our commitment to quality, innovation, and delivering at the very highest level,” Warren stated. “They have consistently demonstrated creativity, professionalism, and a real understanding of modern digital production and the importance of delivering the product that Queensberry fans have come to expect. This partnership formalises a relationship that has been building for some time, and I’m delighted to welcome Braincup into the Queensberry family. I am confident that together we can grow something special, expand our digital ambitions, and set new standards across the sport.”

Jake Meskell, Co-Founder of Braincup Media, echoed this sentiment, saying, “Joining the Queensberry family allows us to build on strong foundations and take Braincup to the next level, while staying true to the values that got us here. Working alongside Frank and George Warren makes this an incredibly exciting next chapter.”

Did You Know? The demand for live sports streaming is projected to increase by over 20% annually for the next five years, making investments in production capabilities crucial for promoters like Queensberry.

This partnership isn’t just about boxing; it’s about the evolving landscape of sports entertainment. As fans increasingly consume content on demand, the ability to deliver high-quality, engaging digital experiences is paramount. Will this investment allow Queensberry Promotions to capture a larger share of the digital sports market?

The move also highlights the growing importance of in-house production capabilities for sports organizations. By bringing more of the production process under its own umbrella, Queensberry gains greater control over its brand narrative and the quality of its content. How will this impact other promoters in the boxing world?

Frequently Asked Questions about the Queensberry-Braincup Partnership