Apple Smart Glasses Projected to Unveil at WWDC 2027 and Release Late 2027

Mark Gurman Reports WWDC 2027 and Late 2027 Release Timeline

Apple is set to unveil its first pair of smart glasses at next year’s Worldwide Developers Conference in June 2027, according to reporting from Bloomberg’s Mark Gurman. The device, which carries the internal codename N50, was originally meant for a late 2026 reveal, with launch targeting early 2027. Now Gurman maintains that WWDC, which is set to take place in June 2027, won’t be the device’s actual launch day; consumer release is expected sometime by the end of 2027.

According to a report from Bloomberg’s Mark Gurman, Apple is planning to unveil its first smart glasses at the WWDC 2027 developer conference in June 2027. The iPhone maker’s smart glasses will reportedly go on sale in late 2027. Since there could be a few months between the announcement of the glasses and their availability, developers would have enough time to build apps for them. Apple has been working on smart glasses for a long, long time now. While the company was originally expected to announce its entry into the market this year, it has since been delayed to early 2027. Now, a new Bloomberg report gives us some insight into why Apple could be delaying its smart glasses.

Apple Prepares Foldable iPhone Ultra for September 2026 Release

Privacy Concerns and the N50 Camera Dilemma

In terms of their reputations for protecting privacy, among tech behemoths like Google, Microsoft, Amazon, and most of all Meta, Apple is the clear winner, at least in terms of public perception. It’s fought hard, and for a long time, to be seen that way. With that in mind, a new report from Bloomberg’s Mark Gurman says there’s been some turmoil within Apple lately because its luster as the anointed privacy leader in Big Tech could be tarnished somewhat when it rolls out a new product in a category now commonly referred to online as pervert glasses. Gurman’s story comes, as usual, from anonymous sources. The delay is said to essentially be a two-fold issue, centered on both refining the product from an engineering standpoint, but also a marketing challenge of defining the device’s messaging around privacy.

The headline detail in the report is that Apple is prototyping a set of hardware and software privacy features, and that the company has considered whether the product ships with a camera at all.

Power On Newsletter Details Hardware and Software Privacy Features

Hardware Design and Expected Pricing

Bloomberg’s Mark Gurman reported that Apple currently plans to unveil its first smart glasses at WWDC in June 2027, with customer shipments beginning in late 2027. In the latest edition of PowerOn newsletter, Bloomberg’s Mark Gurman said that for smart glasses, Apple is prototyping hardware and software-related privacy features.

Samsung Intelligent Eyewear and Android XR Compet With Apple

Competing in a Crowded Wearables Market

Samsung revealed more information about its Intelligent Eyewear smart glasses last week. Built with Gemini in mind, the company’s Intelligent Eyewear comes in multiple styles. It could face stiff competition from Apple’s first smart glasses sometime next year. In the latest edition of his Power On newsletter, Mark Gurman claims that Apple plans to unveil its long-rumored smart glasses at WWDC 2027, giving developers time to build apps ahead of the product’s commercial release.

Meta AI Glasses Projected to Bring Multibillion-Dollar Revenue Opportunity

While Apple will most certainly ensure that the glasses have stringent guardrails against unsolicited use, the privacy challenges raised in the wake of Meta’s smart glasses could become a hurdle for the Cupertino-based company. In the latest edition of Bloomberg’s Power On newsletter, Mark Gurman discusses the implications of Apple’s upcoming smart glasses. He explains how Apple will have to work harder to address the distrust and apprehensions that Meta’s smart glasses have created. Apple is expected to unveil its first smart glasses at WWDC 2027.