Beginning August 6, 2026, the Swiss retailer Migros is launching Story Mania, replacing its previous Playmobil promotion with six exclusive Mimigs-Tonies. The campaign targets young families, offering collectors a free Hörspiel upon completing a sticker card, alongside a discounted Meeresgrün Toniebox 2.
Story Mania Launch Dates and Sammelpromotion Mechanics
Following a two-year run of Playmobil promotions, Migros starts the Story Mania campaign on August 6, 2026. Running through September 16, 2026, the Sammelpromotion invites shoppers to collect stickers or digital stamps given out pro 20 Franken Einkaufswert in der Migros.
Unlike previous years that required 20 collected items, completing the Sammelkarte this time demands only 15 stickers. Once filled, shoppers receive one of six exclusive audio-dramas.
What Are the Mimigs and Their Tonies?
The characters originated in the spring when the Migros lancierte im Frühling Geschichten, Rätsel und auch Mimigs-Familienkurse an der Klubschule around six superheroes living in a treehouse on the magical island world of Mimondo. Each Mimig possesses a unique ability, and the retailer describes them as unbeatable together.
The newly minted audio-drama figurines function with both Toniebox 1 and Toniebox 2 devices, and they are auf Mundart, Französisch und Italienisch erhältlich. Migros spokesperson Tobias Ochsenbein noted that die Geschichten wurden mit professionellen Sprecherinnen und Sprechern aufgenommen. Designed for children starting at age three, the stories target preschool and primary school levels to provide screen-free engagement.
Hardware Discounts and Pricing Comparisons
Alongside the sticker promotion, Migros features the Toniebox 2 in der Farbe Meeresgrün zum Vorteilspreis von 109.90 Franken.
| Retailer / Outlet | Offer Description | Price (CHF) |
|---|---|---|
| Migros (Promotional Price) | Toniebox 2 in Meeresgrün | 109.90 |
| Coop City | Promotional price (regularly 139 Franken) | 111.20 |
| Ex Libris (Migros subsidiary) | Standard current price | 125.00 |
In addition to hardware discounts, gibt die Migros den Famigros-Mitgliedern einen digitalen Coupon im Wert von 30 Franken und eine exklusive Mimigs-Hülle.
Addressing Production Volume and Resale Concerns
Previous collection campaigns involving Playmobil sets resulted in inflated aftermarket prices on online auction platforms. When asked if the Mimigs-Tonies would face similar scarcity or scalping, spokesperson Tobias Ochsenbein stated that die Migros mache keine Angaben zu den Stückzahlen.
Instead of releasing fixed production counts, the retailer plans inventory based on historical data. This approach aims to prevent overproduction for sustainability reasons while ensuring broad customer participation through September 16, 2026.
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