Apple: It’s Time to Ditch 60Hz Displays!

The visual fluidity we now expect from premium displays – the silky smoothness of scrolling and animations – wasn’t always standard. It’s remarkable to consider that nearly a decade has passed since Apple first introduced ProMotion technology, a 120Hz adaptive refresh rate, with the 2017 iPad Pro. This feature was initially positioned as a high-end differentiator, and surprisingly, it remains largely confined to Apple’s more expensive devices. The continued limitation of 120Hz displays to premium tiers feels increasingly anachronistic, and many industry observers believe it’s hindering Apple’s competitive edge.

The Persistence of 60Hz: A Strategic Holdback?

For years, the standard refresh rate for smartphones, tablets, and laptops has been 60Hz. This means the display updates 60 times per second. ProMotion, by doubling that rate to 120Hz, creates a noticeably smoother and more responsive user experience. The difference is particularly apparent when scrolling through web pages, playing games, or simply navigating the operating system. Yet, Apple continues to reserve this technology for its Pro and higher-end models. Is this a deliberate strategy to create artificial segmentation, or are there underlying technical or cost constraints?

The argument for maintaining the distinction often centers on battery life. Higher refresh rates inherently consume more power. However, advancements in display technology and power management have significantly mitigated this concern. Apple’s own ProMotion technology is *adaptive*, meaning it dynamically adjusts the refresh rate based on the content being displayed, conserving battery when a higher rate isn’t necessary. Competitors, like Samsung and Google, have successfully implemented 120Hz displays across a wider range of devices without significant battery life penalties.

Consider the impact on the broader user base. Millions of Apple customers are still experiencing the comparatively choppy visuals of 60Hz displays. This isn’t merely a matter of aesthetics; it affects the perceived responsiveness and overall quality of the user experience. Does Apple risk alienating customers who may not understand the technical reasons behind this limitation, perceiving it simply as a cost-cutting measure?

What’s more, the prevalence of 120Hz displays in the Android ecosystem is putting pressure on Apple. Many Android devices, even those in the mid-range price bracket, now offer the smoother visual experience that was once exclusive to Apple’s Pro models. This competitive landscape necessitates a reevaluation of Apple’s display strategy.

Do you find the difference between 60Hz and 120Hz displays noticeable in your daily use? And how important is a high refresh rate when you’re considering a new device?

The time has come for Apple to democratize ProMotion. Making 120Hz displays standard across its product range would not only enhance the user experience but also solidify its position as a leader in display technology. The benefits are clear, the technology is mature, and the competitive pressure is mounting. It’s a change that’s long overdue.

Share your thoughts on Apple’s display strategy in the comments below! What are your expectations for future Apple devices?

Disclaimer: This article provides commentary on technology trends and does not constitute financial or investment advice.