Rimi Launches Fixed-Price Campaign to Shift Private-Label Perception
Rimi is launching a new marketing campaign featuring over one hundred private-label products priced at fixed, rounded amounts of 1, 2, 3, or 4 euros. The initiative aims to shift consumer perception of private brands by emphasizing quality and local origin, supported by a recent Norstat survey of 1002 residents. Fixed-Price Campaign and Product Selection … Read more