The Evolving Priorities of Black Women Voters

For the fifth consecutive year, The Highland Project has surveyed Black women voters across the United States, gathering insights into their perspectives on critical issues. This year’s poll, conducted in early May 2025 with a random sample of 701 voters, underscores a consistent theme: a demand for a care-centered agenda that addresses both present needs and long-term sustainability. Founder and CEO of The Highland Project, Gabrielle Wyatt, observes that Black women are increasingly aware of the stakes and are unwilling to compromise on solutions that prioritize self-care and collective advancement.

More than half (55%) of those surveyed expressed a determination to push forward, rather than retreat, in the face of adversity. This resilience is fueled by a growing understanding that economic issues are inseparable from broader concerns about social justice and cultural preservation. “Black women care deeply about ‘kitchen table’ issues – wages, healthcare, and the cost of living,” Wyatt explains. “But they are equally focused on the erasure of their history in classrooms and museums. They don’t see these as separate concerns; they recognize the interconnectedness of dignity, democracy, and economic security.”

The Impact of Layoffs and Economic Instability

Since April 2025, Black women have experienced a disproportionate surge in job losses, driven by shifts in diversity, equity, and inclusion programs, broader economic downturns, and, in some cases, outright discrimination. The Highland Project’s poll reveals a direct correlation between these layoffs and voting decisions. Wyatt notes that half of respondents in a Fall 2025 poll reported being affected by job cuts, and a staggering 88% believe economic conditions will continue to worsen.

This economic pressure is compounded by a sense of systemic disadvantage. Black women are often forced to make difficult choices between meeting immediate needs and investing in their future financial security. The poll highlights a growing feeling of economic instability, exceeding levels experienced during the height of the COVID-19 pandemic in 2021 and 2022.

Did You Know?:

Prioritizing Mental Health and Disengaging from Overload

Recognizing the toll that constant exposure to negative news and social media can take on their mental health, a significant 67% of Black women voters are proactively disengaging from news consumption. This isn’t about apathy; it’s about self-preservation and actively seeking community support. This trend represents the highest percentage recorded in the four years The Highland Project has conducted this poll, signaling a growing awareness of the importance of mental well-being.

What does this shift in priorities mean for the future of political engagement? Wyatt believes that leaders must connect these findings to long-term solutions rooted in a deep understanding of the lived experiences of Black women. “Black women aren’t standing idle for solutions. They never have,” she emphasizes. “They are prioritizing their civic investment, joy, and living healthy lives.”

Pro Tip:

The Highland Project advocates for building collective economic models, protecting reproductive rights, and prioritizing a shared future as non-negotiable principles. Initiatives like SisterSong and The Village Market exemplify this work, demonstrating the power of community-led solutions. Are policymakers truly listening to the needs and concerns of this vital voting bloc?

Frequently Asked Questions About Black Women Voters

• What is the primary concern of Black women voters in 2025?

  The primary concern is the interconnectedness of economic security and overall well-being, including mental health and cultural preservation.

• How are job losses impacting Black women voters?

  Job losses are directly correlated with feelings of economic instability and are influencing voting decisions, with 88% believing conditions will worsen.

• What is The Highland Project’s role in understanding Black women voters?

  The Highland Project conducts annual polls to provide intelligence on Black women’s views on economic shifts, wealth building, and democracy.

• Are Black women voters disengaging from politics?

  While many are disengaging from constant news consumption for mental health reasons, they remain actively engaged in civic investment and prioritizing their communities.

• What solutions are being proposed to address the challenges faced by Black women voters?

  Solutions include building collective economic models, protecting reproductive rights, and prioritizing a shared future.