Canadiens-Avalanche Rift Deepens: Montreal Blocks Nordiques Jersey Tribute
Montreal Canadiens management is facing criticism after reportedly refusing a request from the Colorado Avalanche to wear their retro Nordiques jerseys during an upcoming game at the Bell Centre. The move, revealed by former Nordiques and Avalanche executive Jean Martineau, has ignited a firestorm of debate about the enduring rivalry between the two franchises and Montreal’s perceived territorial control over hockey in Quebec.
Published: October 26, 2025
A History of Hostility: The Canadiens and the Nordiques
The relationship between the Montreal Canadiens and the Quebec Nordiques has never been amicable. While the Canadiens have consistently publicly voiced support for hockey in Quebec City, behind closed doors, a different narrative often unfolds. This long-standing tension dates back decades, with the Canadiens actively resisting the Nordiques’ attempts to establish a strong foothold in the province.
Jean Martineau, formerly the Director of Communications for both the Nordiques and the Colorado Avalanche, recently detailed this history during an interview on Radio X. Martineau recounted how the Canadiens opposed the arrival of the American Hockey League (AHL) in Quebec City in 1959, viewing it as a threat to their dominance. Two decades later, securing approval for the Nordiques to join the NHL required significant pressure and negotiation.
This historical context is crucial to understanding the current situation. According to Martineau, the animosity hasn’t dissipated. This summer, Colorado Avalanche General Manager Joe Sakic contacted the Canadiens organization to inquire about the possibility of wearing their beloved Nordiques jerseys during their January 29, 2026, game in Montreal. As of today, that call remains unreturned.
Jean Martineau: Les Canadiens ont toujours été contre les #Nordiques! https://t.co/S7Uq7hNtGe
RadarBleu (@RadarBleu) October 23, 2025
The Avalanche have already announced plans to wear their Nordiques throwback jerseys for seven games this season – all of which will be played outside of Montreal. This omission speaks volumes, suggesting the Canadiens have effectively blocked the gesture.
The Canadiens still haven’t returned Joe Sakic’s call, while the Avalanche want to sport Nordiques colors when they visit Montreal on January 29!martin
Leclerc’s column is available on our Youtube channel right here: https: //t.co/IVCmQ9Qzvm pic .twitter.com/5CRGjw6hgC – Martin Lemay (@MartinLemay) October 24, 2025
Geoff Molson’s Strategy: Protecting Montreal’s Hockey Territory
The decision appears to be driven by Canadiens owner Geoff Molson’s desire to maintain the franchise’s dominance in Quebec. Sources suggest Molson believes acknowledging the Nordiques’ legacy, even through a symbolic jersey tribute, could undermine the Canadiens’ position. He seems intent on solidifying the Canadiens’ fanbase, even if it means alienating some who fondly remember the Nordiques era.
This strategy echoes a broader pattern in sports. Just as the Toronto Blue Jays have historically resisted any revival of the Montreal Expos, the Canadiens appear unwilling to share the spotlight with their former rivals. The rivalry, it seems, is far from over. Do you think Molson is making the right call by prioritizing the Canadiens’ brand over a gesture of goodwill towards hockey fans in Quebec?
The situation also raises questions about the broader landscape of NHL rivalries and the emotional connection fans have with former franchises. The Nordiques hold a special place in the hearts of many Quebecers, and the Avalanche’s desire to honor that history is understandable. But for the Canadiens, the stakes are higher – they’re defending their turf.
The NHL’s history is filled with examples of franchises relocating and rebranding. The NHL’s official history page details numerous team movements and transformations, highlighting the complex dynamics between cities, owners, and fans. This latest episode with the Canadiens and Avalanche adds another layer to that narrative.
Furthermore, the ongoing debate mirrors similar discussions in other sports. The ESPN’s coverage of the Montreal Expos’ enduring legacy demonstrates the lasting impact of former teams on their communities. Could a similar scenario play out with the Nordiques if the NHL ever considers expansion back to Quebec City?
Frequently Asked Questions About the Canadiens and Nordiques Rivalry
A: The Canadiens’ decision appears to stem from a desire to protect their market share and maintain their dominance as the primary hockey team in Quebec. Owner Geoff Molson seemingly believes acknowledging the Nordiques’ legacy could weaken the Canadiens’ brand.
A: The relationship has always been competitive and often hostile. The Canadiens actively opposed the Nordiques’ entry into the NHL and have consistently sought to maintain their position as the dominant hockey force in Quebec.
A: Yes, according to Jean Martineau, Joe Sakic reached out to the Canadiens this summer to inquire about the possibility of wearing the Nordiques jerseys during their game in Montreal. His call has not been returned.
A: It’s possible. The Canadiens’ reluctance to acknowledge the Nordiques’ legacy could be seen as a sign of resistance to a potential return of the NHL to Quebec City.
A: The Nordiques jersey represents a cherished part of Quebec’s hockey history. The team had a passionate fanbase and a unique identity, and the jersey evokes strong nostalgic feelings for many fans.
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