Expanding the Reach of Kabaddi: A New Era for the GPKL

The Holistic International Pravasi Sports Association (HIPSA), the governing body of the GPKL, selected Cornerstone Sport based on their proven ability to cultivate thriving sports properties, attract substantial sponsorships, and effectively manage franchise-based leagues in India. This partnership comes on the heels of a successful inaugural season, previously known as the Global Indian Pravasi Kabaddi League (GIPKL), which demonstrated the potential of a league specifically designed to connect the global Indian community through the sport of Kabaddi.

Season 2 represents a strategic evolution, unifying under the GPKL brand to amplify both commercial and competitive opportunities. Cornerstone Sport will play a crucial role in identifying, vetting, and onboarding franchise owners in key Pravasi markets both within India and internationally, encompassing both men’s and women’s teams. Simultaneously, they will spearhead efforts to secure prominent sponsors for the season.

“After the strong response to our launch season as GIPKL, we are excited to return as GPKL with an expanded, global vision,” stated Ms. Kanthi D. Suresh, President of HIPSA. “With both Men’s and Women’s franchises forming the core of Season 2, we are committed to inclusive, high-quality kabaddi. Cornerstone’s deep network and commercial expertise align perfectly with the league’s growth trajectory.”

Cornerstone Sport echoed this sentiment, adding, “We are thrilled to partner with HIPSA from Season 2 of the Global Pravasi Kabaddi League. The dual Men’s and Women’s team format, along with its Pravasi identity, gives GPKL a distinct and compelling position in the sports ecosystem. We look forward to bringing strong franchise owners and leading corporate partners on board.”

The GPKL’s overarching ambition is to foster a sense of community among the global Indian population by leveraging the popularity of Kabaddi, combining regional representation with high-level competition and a commitment to gender inclusivity. The league aims to not only showcase athletic talent but also to celebrate cultural heritage and promote community engagement.

With Cornerstone Sport now leading commercial and franchise marketing efforts, Season 2 is projected to significantly surpass the achievements of its predecessor. This partnership signals a clear intent to professionalize the league and attract a wider audience.

HIPSA, a non-profit organization, is dedicated to promoting sports participation, community development, and cultural connections within the global Indian Pravasi community. Notably, HIPSA achieved a landmark recognition in March 2024, securing a Guinness World Record for the sport of Kabaddi. Guinness World Records continues to be the global authority on record-breaking achievements.

Cornerstone Sport, recognized as one of India’s premier sports and talent management firms, brings a wealth of experience in brand strategy, commercial partnerships, and athlete representation. Their expertise will be invaluable in navigating the complexities of the global sports market. For more information on Cornerstone Sport’s capabilities, visit their website: Cornerstone Sport.

What impact do you think a dedicated league like the GPKL will have on the global popularity of Kabaddi? And how can the league best engage with the diverse Indian diaspora to build a loyal fan base?

Frequently Asked Questions about the Global Pravasi Kabaddi League