Dom Dolla is officially landing in Hong Kong, and it’s not just a gig – it’s a strategic play by LIV Golf to solidify its brand as a lifestyle experience, not just a golf tournament. The GRAMMY-nominated DJ and producer will make his Hong Kong debut on Saturday, March 7, 2026, at the Hong Kong Golf Club, performing for the first time in the region.
- Dom Dolla’s performance is bundled with all ticket and hospitality offerings for Saturday, incentivizing attendance beyond the golf itself.
- This follows a successful performance at LIV Golf Adelaide in February, indicating a repeatable model for fan engagement.
- LIV Golf is significantly increasing its live music offerings, planning 40 concerts across at least 11 events in 2026.
Let’s be clear: LIV Golf isn’t just trying to attract golf fans. They’re building an event around golf, and music is a *major* component of that strategy. After all, the league has featured performances by more than two dozen GRAMMY Award-winning artists since 2022. The choice of Dom Dolla, fresh off a meteoric 2025 that included sold-out shows at Madison Square Garden and headline slots at major festivals like Lollapalooza Chicago and EDC Las Vegas, is telling. He’s current, he’s energetic, and he appeals to a demographic that might not traditionally be drawn to professional golf. The recent Rolling Stone cover and seven ARIA Award nominations aren’t bad PR either.
Ross Hallett, LIV Golf Executive Vice President and Head of Events, stated that hosting Dom Dolla’s first-ever Hong Kong performance is “a prime example” of bringing world-class entertainment to global markets. That’s corporate speak for “we’re trying to broaden our appeal.” The emphasis on Hong Kong and the Greater Bay region embracing LIV Golf since 2024 suggests a targeted effort to establish a strong foothold in the Asian market. The inclusion of family-friendly activities alongside world-class golf and music further reinforces this attempt to create a holistic entertainment package.
The move to integrate music so deeply – with player-selected walk-up songs and curated playlists throughout the course – is a smart one. It’s about creating an atmosphere, a vibe. LIV Golf is essentially trying to become a festival with a golf tournament happening in the middle. Whether it will fully rehabilitate the league’s image remains to be seen, but the investment in talent like Dom Dolla signals a long-term commitment to this strategy. Expect to see more artists with similar crossover appeal attached to future LIV Golf events as they continue to expand their musical footprint.
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