DP World Tour Secures Long-Term Broadcast Partnership with Golf Channel Through 2030
The DP World Tour and Golf Channel have announced a significant extension to their media rights agreement, ensuring continued comprehensive coverage of the Tour for U.S. audiences through 2030. This renewal solidifies Golf Channel’s position as the exclusive television home for DP World Tour events in the United States, promising nearly 600 hours of live broadcasting each year.
The multi-year deal guarantees American golf fans uninterrupted access to the excitement of the DP World Tour, showcasing both established stars and emerging talent from across the globe. The upcoming season is set to feature a compelling schedule, highlighted by five prestigious Rolex Series events – including the Hero Dubai Desert Classic, the Genesis Scottish Open, and the BMW PGA Championship – culminating in two high-stakes play-off events in the United Arab Emirates. This extended partnership underscores the growing popularity of the DP World Tour within the U.S. market.
Tom Knapp, Executive Vice President and General Manager of Golf Channel, expressed his enthusiasm for the continued collaboration, stating, “If you’re a golf fan in the U.S., there’s something very right about starting your day with your first cup of coffee and the familiar sights and sounds of the DP World Tour. Beginning with the Dubai Desert Classic in 1995, the quality competition and international flavour of the DP World Tour has been with us. We belong together.”
Guy Kinnings, CEO of the DP World Tour, echoed this sentiment, adding, “With this long-term renewal, fans of the DP World Tour in the US will continue to have coverage of every tournament and never miss a shot as we travel around the world. Golf Channel has been a long-term partner for three decades and this agreement underlines their continued commitment to showcasing golf’s global Tour. We had a truly memorable 2025 that will go down in history as one of our greatest seasons ever – reflected in stellar viewing figures in the United States. We therefore start our fourth decade of partnership with excellent momentum.”
This agreement comes at a pivotal time for professional golf, as tours navigate a changing landscape. Will this continued partnership help the DP World Tour further expand its reach and attract new audiences in the United States? And how will the increased exposure impact player development and sponsorship opportunities within the Tour?
The Enduring Partnership: A Three-Decade Legacy
The relationship between the DP World Tour (formerly the European Tour) and Golf Channel dates back to 1995, marking a sustained commitment to bringing international golf to American viewers. Over the years, this partnership has played a crucial role in raising the profile of European players and showcasing the diverse range of golfing destinations around the world. The consistent coverage has fostered a dedicated fanbase in the U.S. and contributed to the Tour’s global growth.
The DP World Tour has also been actively expanding its commercial partnerships. Recently, the Tour announced a landmark deal with Michelob ULTRA to become its first Official Beer Partner, further demonstrating its commitment to enhancing the fan experience and attracting new sponsors. For more insights into the sports industry, consider subscribing to the Sport Industry Daily.
Beyond television coverage, the DP World Tour is increasingly leveraging digital platforms and social media to engage with fans and broaden its reach. This multi-faceted approach, combined with the continued support of Golf Channel, positions the Tour for continued success in the years to come. The Tour’s commitment to innovation and global expansion is further detailed on their official website: https://www.dpworldtour.com/. For a broader perspective on the evolving world of sports broadcasting, explore resources from Sports Video Group.
Frequently Asked Questions About the DP World Tour & Golf Channel Partnership
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What does this DP World Tour and Golf Channel agreement mean for U.S. golf fans?
This agreement guarantees that U.S. golf fans will have access to live coverage of every DP World Tour event through Golf Channel, totaling nearly 600 hours of broadcasting annually. This provides a comprehensive view of the global golf landscape.
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How long does the new media rights extension between the DP World Tour and Golf Channel last?
The extension is a multi-year deal that runs through 2030, ensuring a long-term commitment to broadcasting DP World Tour events in the United States.
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What are some of the key events featured on the DP World Tour schedule?
The upcoming season includes five Rolex Series events, such as the Hero Dubai Desert Classic, the Genesis Scottish Open, and the BMW PGA Championship, along with two play-off events in the United Arab Emirates.
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What has been the history of the partnership between the DP World Tour and Golf Channel?
The partnership dates back to 1995, representing a three-decade-long commitment to bringing international golf to American audiences.
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How does this partnership benefit the DP World Tour?
The partnership provides the DP World Tour with significant exposure to the U.S. market, helping to grow its fanbase, attract sponsors, and enhance its global profile.
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