England Golf Secures Comprehensive Insurance Partnership with Howden

England Golf has formalized a three-year partnership with global insurance broker Howden, designating the firm as its official insurance partner through the end of 2028. This collaboration ensures continued coverage of £10 million in public liability insurance for all England Golf club members and iGolf subscribers. Beyond maintaining existing protections, Howden will introduce a new scheme offering golfers expanded coverage options, including theft and overseas travel insurance.

The partnership extends beyond financial security, with Howden committing to invest in England Golf’s ‘Play Safe, Stay Safe’ campaign. This initiative aims to cultivate safer golfing environments and broaden educational resources for clubs and communities nationwide. Howden’s extensive network of 200 branches across the UK and Ireland will facilitate localized engagement and support for affiliated clubs, strengthening the grassroots game. This move aligns with Howden’s growing presence in the sports industry, adding to existing partnerships with the British & Irish Lions, the Emirates Great Britain SailGP Team, the Lawn Tennis Association, and Ascot Racecourse.

“This partnership strengthens our commitment to amateur and grassroots sport even further,” stated Andy Goulbourne, Divisional Director, Sport and Entertainment at Howden. “We will be arranging protection for England Golf members and iGolf subscribers, supported by our sector-leading expertise and a dedicated team, including specialist claims handlers.”

Jeremy Tomlinson, England Golf Chief Executive, echoed this sentiment, adding, “Howden’s scale, expertise and commitment to community sport make them an ideal partner. Their investment in Play Safe, Stay Safe and their desire to engage locally will bring real value to our members.”

Citation Partners with England Golf to Support Clubs

Complementing the Howden agreement, England Golf has also entered into a partnership with HR and health & safety provider Citation. Citation will serve as the ‘official HR and health & safety partner’ for the national governing body, providing expert guidance and business support to its extensive network of affiliated clubs and counties. This partnership underscores England Golf’s commitment to providing comprehensive support to its member organizations.

American Express Fuels Netball Super League Innovation with ‘Amex Super Shot’

The Netball Super League (NSL) is poised for an exciting evolution with a new partnership with American Express, commencing ahead of the 2026 season. American Express will function as the official payment partner and introduce the ‘Amex Super Shot’ – a game-changing element where goals scored from designated zones in the final five minutes of each quarter will be worth two points.

This innovative scoring system is coupled with the launch of the Amex Super Shot Fund. For every Super Shot scored throughout the season, the NSL and American Express will contribute to a club-specific community fund, supporting grassroots netball initiatives across the UK. American Express Cardmembers will also benefit from exclusive perks, including prize draws and priority ticket access. The activation will be prominently featured at all regular season matches and the season-ending Soft & Gentle Grand Final at Co-op Live in Manchester.

Claire Nelson, Managing Director of the Netball Super League, emphasized the significance of the partnership: “Securing the support of American Express is a powerful statement of the direction in which our League, and the wider sport of netball is heading. We’ll be working closely with American Express as we continue to grow the visibility of our athletes, clubs and League.” Dave Edwards, VP Demand Generation at American Express, added, “At American Express, we’re committed to backing our Cardmembers including around their passions – and with netball growing rapidly across the UK, this is an exciting time to be involved.”

Sport England Undergoes Leadership Restructuring for Enhanced Impact

Sport England is implementing a comprehensive restructuring of its executive leadership team and organizational operations, designed to maximize its impact and effectiveness in the years ahead. Chief Executive Simon Hayes has realigned the focus of existing directors, with Lisa Dodd-Mayne now serving as Executive Director, Partnerships and Place, and Phil Smith as Executive Director, Sporting System.

To complete the revamped executive team, Sport England is actively recruiting for three new positions: Executive Director, Resources; Executive Director, Investments; and Executive Director, Policy and Communications. This strategic overhaul reflects Sport England’s commitment to adapting to the evolving needs of the sporting landscape and delivering optimal results for its stakeholders. Learn more about Sport England’s strategic vision.

Burnley FC Women’s Team Takes Center Stage with X Documentary Series

Burnley FC is expanding its multi-year strategic partnership with X through the launch of “Limitless,” a behind-the-scenes documentary series chronicling the journey of the club’s women’s team. The eight-part X Original series, produced by VSP Studios and Ad Hoc Films, premiered on February 20, 2026, with new episodes released weekly.

Filmed in real-time, “Limitless” provides unprecedented access to the squad as they pursue promotion from the Women’s National League, showcasing both on-field action and off-pitch narratives. The series builds upon the success of “Keeping The Faith,” which documented the men’s team’s season. Sure has extended its commercial agreement with Burnley FC, sponsoring “Limitless” with its Sure For Women line, featuring targeted product placement, kit branding, and stadium advertising.

Lola Ogunbote, Head of Women’s Football at Burnley FC, stated, “This series reflects our long-term commitment to growing the women’s game, amplifying our players’ voices and connecting with fans in more meaningful ways.” Chris Barron, VP General Manager of Unilever Personal Care UK&I, added, “We are delighted to extend our Burnley FC partnership to Limitless and shine a light on the amazing talent, resilience and ambition of Burnley FC Women.” Explore Burnley FC’s commitment to women’s football.

These recent developments demonstrate a clear trend towards collaborative growth within the UK sports sector. As organizations seek to navigate an increasingly competitive landscape, strategic partnerships are proving to be essential for driving innovation, expanding reach, and securing a sustainable future. But what role will technology play in shaping these partnerships in the years to come? And how can smaller sporting organizations leverage similar collaborations to achieve their goals?

Frequently Asked Questions About Sports Partnerships