The Pronunciation Dispute: ‘Re-COR-de’ vs. ‘Re-KOR-de’

The core of the dispute lies in the accepted pronunciation of the English loanword “record” in Brazilian Portuguese. While the anglicized pronunciation “re-KOR-de” is widely used in everyday speech, linguistic purists and the MPF argue that the correct and historically sanctioned pronunciation is “re-COR-de,” emphasizing the vowel sound. This preference stems from the word’s etymological roots and its adaptation into the Portuguese language.

The MPF’s argument centers on the idea that Globo, as a major national broadcaster, has a responsibility to promote correct language usage and uphold linguistic standards. They contend that the consistent use of the incorrect pronunciation could contribute to the erosion of proper Portuguese and negatively influence the linguistic habits of the population. This isn’t simply about a single word; it’s about the broader implications for language preservation and cultural identity.

However, critics of the MPF’s action argue that the fine is excessive and represents an unwarranted intrusion into linguistic freedom. They point out that language is constantly evolving, and that the widespread use of “re-KOR-de” demonstrates its acceptance and integration into Brazilian Portuguese. Is it the role of the government to dictate pronunciation, or should language evolve organically?

The case highlights a broader tension between prescriptive and descriptive linguistics. Prescriptive linguistics dictates how language *should* be used, while descriptive linguistics observes how language *is* actually used. The MPF appears to be adopting a prescriptive approach, while many linguists advocate for a more descriptive stance.

Globo has yet to issue a formal response to the MPF’s request, but the controversy has already generated significant media coverage and public discussion. Several linguists have weighed in on the debate, offering differing perspectives on the validity of the MPF’s claims. What impact will this case have on the future of language regulation in Brazil?

This incident also draws parallels to similar debates in other countries regarding the pronunciation of loanwords and the preservation of linguistic heritage. The question of how to balance linguistic purity with the natural evolution of language is a universal challenge.

<div style="background-color:#fffbe6; border-left:5px solid #ffc107; padding:15px; margin:20px 0;"><strong>Pro Tip:</strong> When discussing linguistic controversies, it's crucial to differentiate between pronunciation, accent, and dialect. These terms are often used interchangeably but have distinct meanings.</div>

<p>Further complicating the matter is the fact that the Brazilian Portuguese language itself has regional variations in pronunciation. What is considered "correct" in one region may differ in another. This adds another layer of complexity to the MPF’s attempt to enforce a single standard.</p>
<p>The MPF’s request for a fine is based on the Consumer Protection Code, which prohibits misleading advertising. The MPF argues that Globo’s incorrect pronunciation could be considered misleading, as it presents an inaccurate representation of the Portuguese language. This interpretation of the law is being challenged by legal experts.</p>
<p>The case is expected to proceed through the Brazilian legal system, and its outcome could have significant implications for the media industry and the future of language regulation in the country. The debate is far from over, and the nation awaits a resolution.</p>

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Further Reading

• Britannica: Linguistics
• ThoughtCo: Descriptive vs. Prescriptive Linguistics