Harry Styles continues to redefine menswear – or, perhaps more accurately, dismantle it entirely. His choice of a Chanel bouclé pinstripe suit for the 2026 Brit Awards isn’t just a fashion statement; it’s a calculated continuation of a brand evolution that’s been meticulously crafted alongside stylist Harry Lambert. This isn’t about a singer wearing clothes; it’s about a pop star leveraging fashion to signal a shift in artistic identity, and, crucially, to own the narrative around that shift.
- Styles’s look, taken from Chanel’s Métiers d’art 2026 collection, aligns with the aesthetic of his latest album, Kiss All The Time. Disco, Occasionally.
- The outfit is part of a broader rollout that emphasizes color saturation and playful accessories.
- Lambert’s sourcing of vintage pieces, like the Elton John-adjacent sunglasses, adds a layer of curated eccentricity.
This follows months of carefully orchestrated visual cues. The disco-ball artwork for the album, the mustard Miu Miu sweater, the Prada bowling pin shirt – each piece feels less like a random choice and more like a brushstroke in a larger portrait. The Chanel suit, specifically look 39 originally worn by Alex Consani, is a particularly savvy move. Chanel carries a weight, a legacy, that instantly elevates the statement. It’s not just about gender fluidity; it’s about accessing a level of luxury and sophistication traditionally associated with a different demographic.
The industry machinery is humming here. Lambert’s “eBay ambassadorship” is a brilliant PR play, positioning Styles as both a high-fashion icon and someone with an accessible, relatable style. The embrace of “feminine” accessories – those mint-green, bow-bedecked Dior mules, for example – isn’t accidental. It’s a deliberate provocation, a challenge to conventional masculinity, and a way to generate headlines. Styles isn’t just wearing these items; he’s *normalizing* them, and that’s a powerful message, particularly to his largely young, male fanbase.
Looking ahead, the continued emphasis on playful, colorful fashion suggests Styles is leaning into the joyful, escapist vibe of Kiss All The Time. Disco, Occasionally. This isn’t a reinvention, but a refinement. He’s building on the androgynous aesthetic that made him a style icon, but with a newfound confidence and a clearer understanding of how to use fashion as a tool for artistic expression and cultural commentary. Expect this aesthetic to dominate his upcoming tour and, undoubtedly, influence the broader fashion landscape for the foreseeable future.
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