| Event Highlights | Details |
|---|---|
| Event | Business Traveller Global & Regional Awards 2026 |
| Host Event | ITB Asia 2026 |
| Venue | Sands Expo & Convention Centre, Singapore |
| Date | 21 October 2026 |
| Focus | Aviation, Hospitality, Corporate Travel, Destinations, Travel Technology |
| Organizers | ITB Asia and Business Traveller |
Hindustan Zinc Secures Four Honours at the 13th SABRE Awards Southeast Asia 2026
Hindustan Zinc secured four major accolades at the 13th SABRE Awards Southeast Asia 2026, including two Gold SABREs and a Diamond SABRE. These honors recognize the firm’s strategic communications campaigns, which highlighted both the industrial utility of zinc and the company’s commitment to gender diversity within the mining sector. The awards reinforce Hindustan Zinc’s growing reputation for strategic brand communications, marking one of the strongest performances by an Indian business-to-business company in the metals and mining sector.
The awards recognize excellence in strategic communications, reputation management, and brand storytelling across the region. Hindustan Zinc’s achievements highlight its ability to build campaigns that connect with diverse audiences while addressing important industry and social themes. The company’s inclusion among Southeast Asia’s Top 5 Campaigns further underlines the regional impact of its communications programmes and positions Hindustan Zinc among leading brands recognized for creativity, effectiveness, and reputation management.
Hindustan Zinc Wins Diamond and Gold SABRE Awards for #ZincKeKhilafZinc and #SheKnowsTheGroundSheStandsOn Initiatives
Hindustan Zinc’s winning entries focused on two primary initiatives that combined corporate messaging with public engagement. The #ZincKeKhilafZinc campaign, which took home two Gold SABRE Awards in the Integrated Marketing and Southeast Asia categories, aimed to educate the public on the role of galvanization in infrastructure and national development. By making complex industrial applications accessible, the campaign sought to illustrate the importance of zinc in everyday life. By combining technical knowledge with relatable storytelling, the campaign demonstrated how zinc contributes to infrastructure, public health, and national development while making complex industrial concepts accessible to a wider audience.
The firm also secured a Diamond SABRE for Reputation Management for its #SheKnowsTheGroundSheStandsOn initiative. This campaign showcased the contributions of women in the mining industry, featuring stories from employees in technical leadership, heavy equipment operation, and underground mining roles. By sharing authentic stories from within its workforce, the campaign challenged conventional perceptions of the mining industry and reinforced the company’s commitment to diversity, inclusion, and equal opportunities. Recognition at the SABRE Awards reflects Hindustan Zinc’s broader approach to corporate communications, where business messaging is increasingly supported by purpose-driven initiatives that resonate with employees, customers, industry stakeholders, and the wider public.
ITB Asia and Business Traveller Launch Global & Regional Awards at the Sands Expo & Convention Centre
The global travel industry is also preparing for one of its most significant gatherings of 2026 as Singapore welcomes the prestigious Business Traveller Global & Regional Awards during ITB Asia 2026. The landmark collaboration between ITB Asia and Business Traveller represents a major step in strengthening international travel partnerships while showcasing Asia-Pacific’s growing influence in aviation, hospitality, business travel, tourism technology, and MICE events. By bringing one of the travel industry’s most respected awards programs to Singapore for the first time, the event reflects the city’s strategic position as a leading international tourism and business destination.
The ceremony, scheduled for 21 October 2026 at the Sands Expo & Convention Centre, is expected to attract senior executives, travel buyers, airline leaders, hospitality professionals, destination marketers, travel technology innovators, and corporate travel decision-makers from around the world. Beyond recognizing excellence, the collaboration creates valuable networking opportunities, encourages innovation across the tourism ecosystem, and reinforces Singapore’s reputation as a gateway connecting Asian and global travel markets. Industry observers view this partnership as another milestone in the continued evolution of business travel and international tourism recovery.
Rani Ki Vav Wins Gold at WOW Awards Asia 2026 for 3D Projection Mapping
Other notable creative recognitions have also emerged from the region. The 3D projection mapping show at Rani Ki Vav was awarded gold at the WOW Awards Asia 2026. These awards collectively illustrate a trend where industrial and cultural entities are increasingly leveraging strategic storytelling to enhance their public profiles across Asia.
Sources: Provokemedia, themachinemaker.com.
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