Jack Perkins, already confirmed as a co-driver for Triple Eight Race Engineering in the upcoming Supercars Championship, is expanding his racing program with a fully-backed entry in the inaugural Ford Mustang Cup Australia series. This move isn’t just about adding another race to Perkins’ calendar; it signals a strategic play by both Perkins and Triple Eight to maintain peak race fitness and explore new avenues for brand engagement.
- Perkins Doubles Down: Secures a drive in the new Mustang Cup alongside his Supercars co-drive role.
- Triple Eight Support: The entry benefits from significant backing from Triple Eight, leveraging their engineering expertise and the iconic #888 branding.
- HMO Customer Racing Partnership: Perkins will be campaigning with HMO Customer Racing, a proven race-winning team known for success in TCR Australia.
The Mustang Cup Australia is a significant development for Ford, aiming to create a highly competitive, one-make series showcasing the Mustang Dark Horse R. Perkins’ participation immediately elevates the series’ profile, bringing a recognized Supercars talent to the fold. His recent seat time in the Objective Racing Supercar at Sydney Motorsport Park demonstrates a proactive approach to staying sharp ahead of the Supercars season, and the Mustang Cup provides a valuable platform for that.
The backing from Shaw & Partners Financial Services is also noteworthy. Sponsorship in motorsport is increasingly focused on demonstrable ROI, and aligning with a high-profile driver like Perkins, and a well-respected team like Triple Eight, offers significant brand visibility and potential client engagement opportunities. The fact that Perkins is utilizing the #888 – a number synonymous with success within Triple Eight – further strengthens the connection and brand recognition.
The Deep Dive: A Strategic Move for Perkins and Triple Eight
Perkins’ career has been on a steady upward trajectory, culminating in a Supercars race win and a podium finish at Bathurst. However, co-driving roles, while prestigious, offer limited seat time. The Mustang Cup provides a crucial outlet for him to race regularly, hone his skills, and remain in the public eye. For Triple Eight, supporting Perkins in this series is a smart investment. It allows them to maintain a presence in the motorsport landscape beyond Supercars, potentially attracting new sponsors and fans. HMO Customer Racing’s proven track record in managing successful racing programs ensures a professional and competitive campaign.
The Forward Look: What to Watch For
The opening round at Phillip Island on March 27-29 will be a critical benchmark for Perkins and the team. Expect Perkins to be immediately competitive, leveraging his experience and Triple Eight’s support. More broadly, the success of Perkins’ campaign – and the Mustang Cup series as a whole – could pave the way for similar initiatives from other manufacturers looking to cultivate talent and engage with fans. The series’ ability to attract further high-profile drivers will be a key indicator of its long-term viability. Furthermore, watch for potential synergy between Perkins’ Mustang Cup program and his Supercars co-drive with Jackson Walls; data and experience gained in the Cup series could directly benefit their performance at Bathurst and beyond. The combination of Perkins’ talent, Triple Eight’s backing, and HMO’s expertise positions this entry as a frontrunner from the outset, and a potential catalyst for the Mustang Cup’s success.
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