Kardashians on Hulu: Stream the Entire KUWTK Library

The Kardashian industrial complex continues to expand, and frankly, it’s a masterclass in content ownership. Hulu has acquired the streaming rights to the entire “Keeping Up With the Kardashians” archive – all seasons, spin-offs (“Kourtney & Khloé Take Miami,” “Kourtney & Khloé Take the Hamptons,” “Kourtney & Kim Take New York”), and the various specials like “A Very Kardashian Holiday.” This isn’t just about nostalgia; it’s about controlling the narrative and maximizing revenue from a legacy that fundamentally reshaped reality television and celebrity culture.

This deal, announced by Lauren Tempest, General Manager, Hulu & EVP, DTC Content Partnerships, is framed as giving fans “the ultimate destination” for Kardashian content. But let’s be real: it’s about building a walled garden. By bringing the original series in-house, Hulu ensures subscribers have a reason to stay (or sign up) and prevents the content from bolstering rival streaming services. It’s a smart, if predictable, move.

Val Boreland, President Entertainment, Versant, stated the agreement “extends the reach of the franchise while preserving its long-term value.” That’s industry speak for “we got a good price and still maintain some control.” The fact that Versant is emphasizing “long-term value” suggests they’re aware of the cyclical nature of celebrity fascination and are positioning the franchise for future exploitation – reboots, documentaries, perhaps even a limited series dramatizing the early days.

The timing is also interesting. With “The Kardashians” currently airing for its seventh season on Hulu, this influx of legacy content serves as a reminder of the family’s staying power. It’s a strategic injection of brand recognition as they navigate the evolving streaming landscape. Expect Hulu to heavily promote this archive alongside new episodes, leveraging the nostalgia factor to drive viewership. The Kardashians didn’t just invent reality TV; they perfected the art of self-promotion, and this is just the latest chapter.

Looking ahead, the real question isn’t whether the Kardashians will remain relevant – they almost certainly will, in some form. It’s how they’ll continue to adapt and monetize their brand. Expect further integration with Disney’s other platforms and a continued focus on controlling the distribution of their carefully curated image. The dynasty isn’t slowing down; it’s simply evolving.