Elevating the Dallas Open to New Heights

Tournament Director Peter Lebedevs hailed the partnership as a “transformative milestone,” emphasizing its role in elevating the Dallas Open’s global profile. “Securing a title sponsor of this caliber as we launch into year two as an ATP 500 event continues to elevate our tournament on the global stage,” Lebedevs stated. “Aligning with a partner that is shaping the next generation of digital asset solutions strengthens our vision for the next generation of tennis.”

Nexo views this strategic investment as a key component of its global brand-building efforts. The company aims to leverage the prestige of the Dallas Open to reach a discerning audience of potential clients and reinforce its long-term value proposition. This partnership builds upon Nexo’s existing presence in the sports world, adding to a portfolio that already includes sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos. SportsMint Media originally reported on this development.

The 2026 Nexo Dallas Open, scheduled for February 7-15 at the Ford Center at The Star – the state-of-the-art headquarters and training facility of the Dallas Cowboys – is expected to attract a stellar field of players. Anticipated participants include top-ranked American players Taylor Fritz and Ben Shelton, alongside international stars such as Casper Ruud, a finalist at the 2025 Dallas Open.

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The Dallas Open’s ascent to ATP 500 status in 2025 has significantly boosted its international recognition and economic impact on the North Texas region. The tournament, now in its fifth year in the area, continues to grow in prominence, attracting both tennis enthusiasts and economic investment.

But what does this partnership signify for the broader intersection of sports and digital assets? And how will Nexo leverage this sponsorship to further expand its reach within the financial technology sector?

Nexo’s commitment extends beyond the court, as demonstrated by the revitalization of the North Texas tennis courts. This initiative aims to provide accessible, year-round playing opportunities for children and recreational players, fostering a love for the sport within the local community. The ATP Tour website provides further details on the tournament schedule and player rankings.

Pro Tip:

Frequently Asked Questions About the Nexo Dallas Open

• What is the significance of Nexo becoming the title sponsor of the Dallas Open?

  Nexo’s sponsorship represents a major investment in both the tournament and the growing intersection of sports and digital assets. It elevates the Dallas Open’s profile and provides Nexo with a platform to reach a valuable audience.

• When and where will the 2026 Nexo Dallas Open take place?

  The 2026 Nexo Dallas Open will be held from February 7-15 at the Ford Center at The Star in Frisco, Texas.

• What is the ATP 500 status of the Dallas Open?

  The Dallas Open was promoted to ATP 500 status in 2025, making it one of only two such tournaments in the United States and the nation’s only indoor ATP Tour championship.

• Who are some of the expected players at the 2026 Nexo Dallas Open?

  Top-ranked players such as Taylor Fritz, Ben Shelton, and Casper Ruud are anticipated to compete in the 2026 tournament.

• What community initiatives are associated with the Nexo Dallas Open?

  The Nexo Dallas Open has invested in the community by resurfacing two public tennis courts in North Texas, providing increased access to the sport.