NocNoc Platform to Cease Operations in 2026 Following Substantial Losses
The digital lifestyle platform NocNoc, backed by Siam Cement Group (SCC), will discontinue services on February 9, 2026, after incurring significant financial losses. This decision marks the end of a venture that aimed to revolutionize the home and living space market.
The Rise and Fall of NocNoc
Launched with considerable fanfare, NocNoc quickly gained traction as a curated online marketplace focusing on home décor, furniture, and lifestyle products. The platform differentiated itself through a strong emphasis on design and a carefully selected range of brands. However, despite initial growth, NocNoc struggled to achieve profitability in a highly competitive e-commerce landscape.
SCC, Thailand’s largest industrial conglomerate, initially invested heavily in NocNoc, viewing it as a key component of its diversification strategy. The company aimed to leverage NocNoc’s digital capabilities to enhance its presence in the consumer market. However, mounting losses forced a reassessment of the platform’s viability.
According to reports from bangkokbiznews, the anticipated losses for the fourth quarter of 2025 are close to 1.8 billion baht. This substantial financial burden ultimately led to the decision to terminate the platform.
The cessation of operations will take effect on February 9, 2026, as announced by LINE TODAY. NocNoc has ceased accepting new orders as of today, signaling a swift and decisive end to the project.
Siam Cement Group officially notified the market of the discontinuation, as reported by Prachachat Thurakit. The move reflects a broader trend of companies reassessing their digital investments in light of challenging economic conditions.
Let’s say and fresh news also confirmed the platform’s closure.
What impact will NocNoc’s closure have on the Thai e-commerce landscape? And will SCC revisit its digital strategy in the future?
Frequently Asked Questions About NocNoc’s Closure
What is happening with the NocNoc platform?
NocNoc is ceasing all operations on February 9, 2026, due to sustained financial losses. The platform has already stopped accepting new orders.
Who owns the NocNoc platform?
NocNoc was a digital platform backed by Siam Cement Group (SCC), one of Thailand’s largest industrial conglomerates.
How much money has NocNoc lost?
The platform is projected to have incurred losses of approximately 1.8 billion baht in the fourth quarter of 2025 alone.
Will customers receive refunds for existing orders?
Details regarding refunds for existing orders are expected to be communicated directly to customers by NocNoc. Please refer to their official channels for updates.
What does this mean for the future of SCC’s digital strategy?
The closure of NocNoc may prompt SCC to reassess its digital investment strategy and focus on more profitable ventures.
Discover more from Archyworldys
Subscribe to get the latest posts sent to your email.
