A staggering £1.3 billion was generated by film and high-end TV production in the UK in 2023, a figure that continues to climb. While blockbusters often focus on established urban centers, the resurgence of the Peaky Blinders franchise, and the deliberate choice of locations like Calke Abbey and Dalton Mills, highlights a growing trend: the economic power of cinematic tourism and the revitalization of overlooked regions. The upcoming film isn’t simply a continuation of a popular story; it’s a blueprint for a new era of location-based economic development.
Beyond Birmingham: The Expanding Geography of Cinematic Success
The original Peaky Blinders series undeniably put Birmingham on the map, but the film’s production choices signal a broader strategy. The use of Calke Abbey in Derbyshire, a National Trust property, and the continued filming at Dalton Mills in West Yorkshire, despite recent fires, demonstrates a deliberate effort to distribute the economic benefits beyond the initial focal point. This isn’t accidental. Production companies are increasingly recognizing the value of authenticity, and that often means venturing beyond the well-trodden paths of London and Los Angeles.
The Dalton Mills Factor: Resilience and Regeneration
The repeated fires at Dalton Mills, a historically significant textile mill, are a stark reminder of the challenges facing these locations. However, the continued use of the site for filming, even amidst investigations, speaks volumes. The production provides vital income for the mill’s upkeep and local businesses, creating a symbiotic relationship. This raises a crucial question: how can we better protect and invest in these historically significant sites to ensure they remain viable filming locations and community assets? The fires underscore the need for robust safety measures and potentially, dedicated funding streams for preservation alongside production.
Tommy Shelby’s War: A Family Drama Reflecting a Broader Trend
The trailer’s focus on a conflict between Tommy Shelby and his son, played by Barry Keoghan, isn’t just compelling drama; it’s a narrative mirroring the generational shifts occurring within the film industry itself. The rise of new talent, like Keoghan, alongside established stars like Cillian Murphy, reflects a willingness to embrace fresh perspectives and cater to evolving audience tastes. This translates to location choices as well – a desire for authenticity that often leads to less-conventional, more characterful settings.
The Rise of “Set-Jetting” and its Economic Impact
The phenomenon of “set-jetting” – tourism inspired by film and television locations – is no longer a niche market. It’s a significant driver of regional economies. Destinations featured in popular productions experience a surge in visitors, boosting local businesses, creating jobs, and fostering a sense of civic pride. The Peaky Blinders franchise is a prime example, and the film is poised to amplify this effect. However, managing this influx requires careful planning to avoid overtourism and ensure sustainable growth.
| Metric | Impact of Filming Locations (Estimated) |
|---|---|
| Tourism Increase | 15-30% in featured regions |
| Local Business Revenue | Up to 20% boost during/after production |
| Job Creation | Temporary & Permanent roles in hospitality, tourism, and related sectors |
Looking Ahead: The Future of Location-Based Storytelling
The success of the Peaky Blinders film, and its strategic use of locations, will likely inspire a new wave of productions to prioritize regional economic impact. We can expect to see more collaborations between film companies, local governments, and heritage organizations to identify and develop filming locations. Furthermore, the integration of virtual production technologies will allow filmmakers to recreate historical settings with greater accuracy and efficiency, potentially opening up even more opportunities for remote and underserved areas. The key will be to balance artistic vision with responsible tourism and sustainable economic development.
Frequently Asked Questions About Cinematic Tourism
What is “set-jetting” and why is it important?
Set-jetting is tourism inspired by locations featured in films and television shows. It’s important because it can provide a significant economic boost to local communities, creating jobs and supporting businesses.
How can regions prepare for an influx of tourists due to filming?
Regions should invest in infrastructure, develop sustainable tourism plans, and work with local businesses to ensure they are prepared to accommodate an increase in visitors.
What role do heritage organizations play in supporting film production?
Heritage organizations can provide access to historically significant locations, offer expertise in historical accuracy, and help manage the impact of filming on sensitive sites.
What are your predictions for the future of location-based storytelling and its impact on regional economies? Share your insights in the comments below!
Discover more from Archyworldys
Subscribe to get the latest posts sent to your email.
