The hospitality sector is bracing for a period of significant change, underscored by the departure of Restaurant Association chief executive Marisa Bidois at the end of February 2026. While Bidois’s exit marks the end of an era, it also coincides with a pivotal moment for the industry – one defined by persistent challenges, emerging opportunities, and a growing need for long-term strategic vision. Liquidations in the sector rose by a staggering 50% in 2025, according to Centrix Credit Indicator reports, painting a stark picture of ongoing financial strain.
The Lingering Shadow of the Skills Crisis
Bidois’s own reflections on her tenure highlight a key regret: the inability to fully resolve the industry’s chronic skills shortage. Despite investments in training and capability building, the pipeline of qualified workers remains insufficient. This isn’t simply a post-pandemic issue; the closure of borders during COVID-19 exposed a fundamental reliance on overseas talent and, more importantly, a systemic undervaluation of hospitality careers. The industry must actively combat negative perceptions and emphasize the potential for long-term professional growth.
Beyond Immediate Fixes: A Generational Shift
Addressing the skills gap requires a fundamental shift in how hospitality is presented as a career path. Attracting and retaining talent will necessitate competitive wages, opportunities for advancement, and a focus on employee wellbeing. Furthermore, the industry needs to proactively engage with educational institutions to develop curricula that align with evolving industry needs. The focus must move beyond simply filling positions to cultivating a skilled and motivated workforce for the future. This includes embracing technology and automation to enhance efficiency and create more appealing roles.
The Michelin Effect: A Catalyst for Change?
On a more optimistic note, the impending arrival of the Michelin Star review system, championed by Bidois and Hospitality New Zealand, represents a significant opportunity. While the immediate impact on individual restaurants remains to be seen, the broader effect is likely to be transformative. The Michelin Guide’s presence will elevate standards, drive innovation, and attract both domestic and international culinary tourism.
Tourism Investment: Fueling the Recovery
Coupled with increased investment in tourism and related projects, the Michelin Guide’s arrival could provide a much-needed boost to the sector. However, this growth must be managed sustainably. Infrastructure needs to be upgraded to accommodate increased visitor numbers, and local communities must benefit from the economic activity. The challenge lies in balancing the pursuit of high-end culinary experiences with the need to maintain the authenticity and accessibility of New Zealand’s hospitality offerings.
A Smooth Transition: Waldren Takes the Reins
The transition of leadership to Nicola Waldren, the Restaurant Association’s current general manager and daughter of the association’s founding CEO, offers a sense of continuity and stability. Waldren’s deep understanding of the industry and her commitment to a “sustainable and resilient future” suggest a pragmatic and forward-thinking approach. Her experience will be crucial as the sector navigates the challenges ahead, particularly in the lead-up to the election season and potential policy changes.
The hospitality industry is at a crossroads. While the recent past has been marked by hardship and uncertainty, the seeds of recovery are being sown. Successfully navigating the skills shortage, capitalizing on the Michelin effect, and fostering a more sustainable and resilient future will require collaboration, innovation, and a long-term vision. The departure of Marisa Bidois marks not an end, but a transition – a moment to build on past successes and embrace the opportunities that lie ahead.
Frequently Asked Questions About the Future of Hospitality
- What is the biggest threat to the hospitality industry’s recovery?
- The ongoing skills shortage remains the most significant threat. Without a skilled and motivated workforce, the industry will struggle to meet demand and maintain quality standards.
- How will the Michelin Guide impact New Zealand’s hospitality scene?
- The Michelin Guide is expected to elevate standards, drive innovation, and attract culinary tourism, potentially boosting revenue and recognition for top restaurants.
- What can hospitality businesses do to attract and retain staff?
- Businesses should focus on offering competitive wages, opportunities for career advancement, a positive work environment, and investing in employee training and development.
What are your predictions for the future of the hospitality industry? Share your insights in the comments below!
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