Beyond Support Groups: The ‘Third Space’ for Well-being

Adrienne Prentice, CEO, and Claudia Naim-Burt, COO, of Keep Company, are at the forefront of this movement. They describe their model as a “third space” – a vital middle ground between the casual support of social networks and the intensity of one-on-one therapy. This space is designed to address the root causes of loneliness and empower individuals to build lasting resilience.

“We’ve seen firsthand how the dynamic of a well-facilitated group can dissolve shame, foster accountability, and dramatically improve outcomes,” explains Prentice. “It’s not just about sharing experiences; it’s about creating a safe environment where people feel seen, heard, and supported in taking concrete steps towards positive change.”

The Science Behind the Connection

Keep Company’s approach isn’t based on intuition alone. Research across diverse areas – including caregiving, chronic illness management, and weight loss – demonstrates the profound impact of social connection on health and well-being. A study published in the Journal of Health and Social Behavior highlights the link between strong social ties and reduced mortality risk.

Naim-Burt emphasizes the importance of synchronous interaction. “Asynchronous communication, like message boards, lacks the immediacy and emotional resonance of real-time connection. It’s in those shared moments, that ‘felt sense’ of being with others, that real breakthroughs happen.”

Scaling Intimacy: Technology and the Human Touch

One of the key challenges in scaling group support is maintaining intimacy and fostering genuine connection. Keep Company addresses this through a combination of patented technology and a carefully curated facilitation model. Their platform utilizes a 60-factor whole-person matching algorithm to create groups where members share common experiences and goals. This ensures a higher level of engagement and a stronger sense of belonging.

But technology is only part of the equation. Keep Company’s facilitators are trained to create a psychologically safe environment, encourage active participation, and navigate the inevitable “healthy friction” that arises in group dynamics. They also provide step-up and step-down pathways, offering referrals to clinical care when needed.

What role does artificial intelligence play? While AI can streamline logistics, personalize recommendations, and enhance quality control, Prentice and Naim-Burt are adamant that it cannot replace the human element. “AI can be a powerful tool, but it’s the genuine human connection – the empathy, the vulnerability, the shared laughter – that truly drives resilience and long-term well-being,” says Naim-Burt.

Did You Know?

What are the biggest barriers preventing people from seeking out group support? And how can we create more accessible and inclusive communities that prioritize connection?

Keep Company’s work offers a compelling vision for the future of care – one that prioritizes human connection, leverages technology responsibly, and empowers individuals to thrive.

For further insights into the power of social connection, explore resources from the Campaign to End Loneliness.

Frequently Asked Questions About Group Support and Loneliness

• What makes facilitated groups more effective than online forums for combating loneliness?

  Facilitated groups offer real-time, synchronous interaction, fostering a stronger sense of connection and accountability compared to the asynchronous nature of online forums. A trained facilitator guides the conversation, ensuring a safe and productive environment.

• How does Keep Company ensure a good match between group members?

  Keep Company utilizes a patented 60-factor whole-person matching algorithm to create groups where members share common experiences, goals, and values, maximizing engagement and fostering a sense of belonging.

• Is group support a replacement for individual therapy?

  No, group support is often considered a “third space” – a valuable complement to both casual support networks and one-on-one therapy. Keep Company provides step-up and step-down pathways, offering referrals to clinical care when needed.

• What role does technology play in scaling connection-first care?

  Technology can streamline logistics, personalize recommendations, and enhance quality control. However, Keep Company emphasizes that technology should enhance, not replace, the essential human connection within groups.

• How can I determine if a group support program is a good fit for me?

  Consider your personal needs and preferences. Look for programs with trained facilitators, a clear focus, and a commitment to creating a safe and inclusive environment. A well-structured program will offer a supportive space for growth and connection.