Singapore remains a popular travel destination for Indonesian citizens, prompting a new marketing campaign from the Singapore Tourism Board (STB) and Traveloka aimed at attracting young tourists and families. The campaign highlights Singapore’s accessibility and diverse experiences, positioning it as an ideal choice for short getaways.
Singapore Tourism Campaign Targets Regional Travelers
The Singapore Tourism Board (STB) has partnered with Traveloka for a regional marketing campaign titled “A World of Experiences Await.” The campaign will target young tourists and families across Indonesia, Malaysia, Thailand, and Vietnam.
This is the second regional campaign between the STB and Traveloka, building on the success of a previous collaboration. The current campaign focuses on showcasing lesser-known attractions, new family-friendly destinations, and unique activities available in Singapore.
“We are excited to invite tourists to explore Singapore in a more familiar yet surprising way,” said Terrence Voon, Executive Director Southeast Asia at the Singapore Tourism Board.
Traveloka Co-Founder Albert stated that Singapore is consistently a top destination for the platform’s users, adding that the collaboration will deliver “authentic, emotional, and enriching vacation experiences, while celebrating the local culture that makes every trip meaningful.”
The campaign will run from November 2025 to March 2026 and will offer exclusive promotions through the Traveloka application, including discounts on flights, hotels, and attractions.
New Recommendations: Attractions and Hidden Gems
Travelers planning a trip to Singapore can explore a variety of options, including hidden gems and new attractions.
Some recommendations include:
- Hidden Gems: Littered with Books (independent bookshop), Ne Vintage (vintage boutique), and New Bahru (creative lifestyle hub).
- Family-Friendly Destinations: Singapore Oceanarium (newly reopened), Bird Paradise, and Rainforest Wild Asia (Asia’s first adventure-themed zoo).
- Unique Experiences: Kayaking in Punggol, a pleated bag-making workshop with Ginlee, and a DIY chocolate bar class at Mr. Bucket Chocolaterie.
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