A new Breast Cancer Awareness line has been unveiled by Penneys, accompanied by a promotional drive honoring the ways women lean on each other from the initial diagnosis through medical treatment and subsequent stages. The company has pledged a €100,000 contribution to the Irish Cancer Society as part of this program, funding breast cancer investigations alongside complimentary care programs for sufferers and their relatives.
Beyond the Irish market, the brand is aiming to raise a further €1 million from its partners and customers across its global stores network. International initiatives across America and Europe form part of this wider charity drive, which supports essential diagnostic investigations, educational outreach, and care networks for individuals dealing with oncological conditions.
Donation Details and In-Store Pop-Up Roadshows Across Ireland
Customers can donate in any Penneys store across Ireland from October 1 to October 19. To bolster community outreach, Penneys is partnering with the Irish Cancer Society to host a series of in-store awareness pop-ups throughout the month.
Throughout the month, oncology support nurses representing the organization will be present to highlight warning signs and indicators associated with the disease, guide attendees through self-examination procedures, and share guidance regarding early detection and general breast wellness. The retailer is also bringing its Your Health Matters Roadshows,
focusing on breast cancer awareness, to 10 Penneys stores nationwide.
Selected store pop-ups and roadshow dates include:
- Penneys Wilton: October 1
- Navan: October 6
- Carlow and Sligo: October 7
- Swords and Galway Eyre Square: October 8
- Limerick: October 14
- Drogheda, Wexford, and Ballina: October 15
Affordable Post-Surgery Range Offers Comfort and Specialist Products
Developed in consultation with women affected by breast cancer, the product range includes post-surgery items and everyday essentials designed to offer comfort.
That’s why we’re committed to offering specialist products at affordable prices all year round.
The permanent post-surgery line starts at €7 and is available in selected stores all year round. It features a breast form priced at €7, made from lightweight PU foam for a natural look and feel in left and right options from sizes S to XXL. A 2-pack of post-surgery breast pockets costs €7; they are crafted from breathable soft cotton to hold a breast form and clip discreetly into any preferred bra.
Post-surgery bras are available, including a support model priced at €12 featuring a front closure designed to simplify dressing. Alongside these medical-adjacent items, the retailer is launching a limited-edition collection featuring cozy nightwear, loungewear, and self-care products in a warm color palette of blush pink, chocolate brown, and light grey tones.
Hero items in the limited-edition apparel lineup include jersey boyfriend pajamas set at €15, a pink relaxed wide-sleeve jumper for €18, a cinched-waist activewear jacket at €18, leggings for €18, and a mocha wrap cardigan priced at €14. Lifestyle and wellbeing items are also part of the release, featuring water bottles starting at €7, coffee cups from €6, and hydrating face masks for €2.
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