Email Marketing, as defined Sofia Alicio, is a technique to communicate directly with your audience through emails.
“Every digital business should implement Email Marketing because it is highly profitable, economical and allows you to get to know your audience closely,” he clarifies exclusively for IN Neuquén.
¿Redes Sociales vs. Email Marketing?
Given the significant increase in participation by entrepreneurs on Instagram since the pandemic began, growing in reach and number of followers has become an increasingly difficult challenge for those who manage their own social networks.
In parallel, according to one of the leading platforms in Latin America in sending mass emails (Doppler), it stated that since the beginning of the strict quarantine there has been an increase of more than 30% in the opening of emails by users.
What allows us to interpret this information?
Users are increasingly selective when consuming digital content. In this sense, Email Marketing allows the project leader to segment the message they need to send according to the interests of their audience.
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