São Paulo Grand Prix 2025: Schedule, Storylines, and What to Expect The Formula 1 circus descends upon Interlagos for the 2025 São Paulo Grand Prix, promising a thrilling weekend of speed, strategy, and potentially, unpredictable weather. This year’s event, a sprint weekend, is already generating significant buzz, with key storylines developing both on and off … Read more
Formula E Extends Partnership with Soapbox for Season 12 Amidst Record Growth The ABB FIA Formula E World Championship has confirmed the continued collaboration with UK-based sport communications agency, Soapbox, retaining their services as the official UK PR agency for the upcoming Season 12. This renewal comes on the heels of a landmark season for … Read more
Formula E Pre-Season Testing: Valencia Sets the Stage for Season 12 Valencia, Spain, is once again the epicenter of electric racing innovation as the ABB FIA Formula E World Championship commences five days of intensive pre-season testing. Teams and drivers are converging at the Circuit Ricardo Tormo to fine-tune their machines and strategies ahead of … Read more
Formula E Accelerates Global Strategy with M+C Saatchi Communications Partnership Formula E, the world’s first all-electric motorsport championship, has appointed M+C Saatchi Sport & Entertainment to spearhead its global brand and corporate communications efforts. The partnership, secured following a competitive pitch, represents a significant investment in elevating Formula E’s profile as it enters its 13th … Read more
Hydrogen Motorsport: Beyond the Finish Line, a Revolution in Sustainable Racing and Automotive Tech The automotive industry is undergoing a seismic shift, and motorsport is increasingly becoming its proving ground. While electric vehicles dominate headlines, a quieter revolution is gaining momentum: hydrogen. A staggering $20 billion is projected to be invested in the hydrogen economy … Read more