What do Oppo and OnePlus have in common? Right, they both belong to the Chinese BBK Group, which also includes the Vivo and Realme brands. In this respect, it is not surprising that there are always parallels between the smartphones of the various brands. OnePlus has been quite independent so far, especially when it comes to the software and product strategy teams. However, a lot seems to be changing here, as OnePlus CEO Pete Lau announced today in a message to the community.
Since last year, OnePlus has positioned itself much more broadly when it comes to its smartphone portfolio. For the first time in a few years, the middle class is covered again, with smartphones for the upper, the regular and the lower middle class on offer. These smartphones all come together under the brand “OnePlus Nord”.
According to Pete Lau, however, it is extremely important for the company to maintain the quality that OnePlus has come to expect despite the increased number of models. It is no secret that this is not an easy undertaking, especially when it comes to the software. The more models you offer, the more variants of your software you have to maintain. With Xiaomi you can see with MIUI 12.5 that this can backfire. In the community there are increasingly negative voices about software quality, which we have also been able to understand since the test of the Redmi Note 10S at the latest.
So it’s understandable that OnePlus doesn’t want to let things get that far. On the one hand, this is avoided by the fact that OnePlus still has significantly fewer models on offer than some competitors, but in the future it should also be ensured through sufficient manpower and know-how. For this reason, OnePlus should now grow closer together with OPPO.
OnePlus CEO Pete Lau has also taken on responsibilities at Oppo since last year and so various teams from OPPO and OnePlus will now be merged in order to be able to work more efficiently and to better use the available resources together. The merging of the teams should ultimately lead to even better products, but also guarantee faster and more stable software updates. Pete Lau emphasizes, however, that OnePlus will act independently. A complete merger with Oppo is by no means planned.
It remains to be seen whether the plan for OnePlus will ultimately work. There is definitely room for improvement at OnePlus. OnePlus could certainly improve its update policy in the long term, in particular. A guarantee for Android updates over a period of 4 to 5 years would certainly be an interesting promise that could well be implemented. OnePlus could then also stand out clearly from the market for Android smartphones and create a new purchase argument.