Total Fitness: £15M Boost for Gym Expansion & Growth

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Total Fitness Secures £15 Million Investment for Expansion and Women’s Gym Rollout

Total Fitness, a leading health club operator in the North of England and Wales, has announced a significant £15 million recapitalisation agreement with OakNorth, a prominent lender focused on supporting businesses. This strategic investment positions the company for substantial growth, including the expansion of its dedicated women’s fitness facilities.


The financial package comprises £13.5 million in senior debt alongside a £1.5 million revolving credit facility, providing Total Fitness with the capital necessary to execute its ambitious growth strategy. A key component of this plan is the rollout of standalone ‘The Women’s Gym’ clubs, catering to a growing demand for female-focused fitness environments. Further investment will also be directed towards enhancing existing facilities across the company’s 16-location estate.

“This recapitalisation marks an important milestone for Total Fitness, creating a well-invested platform for the next phase of our growth,” stated Tom Rayner, Chief Financial Officer at Total Fitness. “We are committed to continuing our investment in our people, our facilities, and the overall experience we offer members.”

Stewart Haworth, Senior Director of Debt Finance at OakNorth, echoed this sentiment, saying, “We’re delighted to be supporting Total Fitness once again as it embarks on the next chapter of its growth journey. This new financing package reflects our confidence in the Group’s strategy and its ability to deliver sustained growth.”

The fitness industry is currently experiencing a period of dynamic change, with increasing emphasis on specialized fitness offerings and personalized experiences. IBISWorld reports a steady growth trajectory for the UK health and fitness club market, driven by rising health consciousness and disposable incomes. Will Total Fitness’s focus on women’s fitness prove to be a key differentiator in a competitive landscape?

This investment comes at a crucial time for the health and fitness sector, as businesses navigate post-pandemic recovery and evolving consumer preferences. The demand for accessible and inclusive fitness solutions is higher than ever. How will Total Fitness leverage this funding to not only expand its footprint but also enhance its member experience and build lasting brand loyalty?

Total Fitness: A History of Growth and Innovation

Total Fitness has established itself as a prominent player in the North of England and Wales fitness market. Founded on a commitment to providing accessible and affordable fitness solutions, the company has consistently adapted to changing market dynamics. The introduction of ‘The Women’s Gym’ concept represents a significant step towards catering to specific demographic needs and fostering a more inclusive fitness environment.

OakNorth, the lending partner in this recapitalisation, is known for its focus on supporting high-growth businesses with strong management teams and compelling business plans. Their involvement underscores the confidence in Total Fitness’s long-term potential. Learn more about OakNorth’s investment strategy.

Frequently Asked Questions about Total Fitness’s Investment

What is the primary purpose of the £15 million investment for Total Fitness?

The primary purpose of the investment is to fund the rollout of standalone ‘The Women’s Gym’ clubs and to continue investing in improvements across the existing Total Fitness estate.

Who is providing the £15 million in funding to Total Fitness?

The funding is being provided by OakNorth, a lender specializing in supporting growing businesses.

How many Total Fitness locations are currently operating?

Total Fitness currently operates 16 health club locations across the North of England and Wales.

What is ‘The Women’s Gym’ concept?

‘The Women’s Gym’ is a standalone fitness club concept designed specifically to cater to the needs and preferences of female fitness enthusiasts.

What is a revolving credit facility and how will Total Fitness use it?

A revolving credit facility provides Total Fitness with flexible access to funds for ongoing operational needs and potential opportunities as they arise.

How does this investment position Total Fitness in the current fitness market?

This investment positions Total Fitness for continued growth and innovation in a dynamic fitness market, allowing them to capitalize on emerging trends and meet evolving consumer demands.

Share your thoughts on Total Fitness’s expansion plans in the comments below! What impact do you think the new ‘The Women’s Gym’ clubs will have on the fitness industry?


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