UFC and U-NEXT: A Partnership Forged in Growth

The renewed partnership builds upon a successful collaboration that began in 2023. U-NEXT has rapidly become synonymous with UFC in Japan, delivering comprehensive coverage that includes every live event – from high-profile UFC Numbered pay-per-view cards and electrifying UFC Fight Nights to the developmental ROAD TO UFC series. The expanded agreement now incorporates additional programming like The Ultimate Fighter, Dana White’s Contender Series, and UFC Countdown, all accessible through live streaming and on-demand viewing.

A key element of the U-NEXT presentation is its commitment to localized content. All broadcasts will feature expert Japanese commentary and in-depth studio analysis, catering specifically to the nuances and preferences of the Japanese MMA fanbase. This dedication to cultural relevance has been instrumental in driving audience engagement and fostering a deeper connection between fans and the sport.

Kevin Chang, UFC Senior Vice President and Head of Asia, emphasized the significance of the partnership, stating, “We are delighted to continue our partnership with U-NEXT. Over the past three years, U-NEXT has been an outstanding partner, helping grow UFC’s presence in Japan, a pioneering market for mixed martial arts, with incredible talent and passionate fans. From original programming that follows Japanese athletes competing on the global stage, to innovative digital media strategies across social platforms, U-NEXT has been an invaluable partner in elevating the UFC brand. With the addition of Dana White’s Contender Series, we’re thrilled that Japanese audiences will have even greater access to UFC’s world-class content, and we look forward to continued growth together in this market.”

Tenshin Tsutsumi, CEO, U-NEXT Co. Ltd., added, “We are truly delighted to extend our partnership with UFC. Through this long-term agreement running through 2031, we take great pride and responsibility in delivering the true essence of this incredible sport and the challenges undertaken by Japanese athletes competing on the world’s biggest stage. As a platform firmly rooted in Japan, U-NEXT will continue striving to deepen fan engagement and help foster a more mature and enduring culture of watching mixed martial arts in this country. At its core, MMA embodies a primal and universal question: ‘Who is the strongest?’ There is a primal power in this sport that speaks directly to the instincts of those who watch. UFC, standing at the apex of that pursuit, combines unmatched skill and magnetic appeal. We are honored to continue bringing the power, drama, and spirit of the UFC to audiences throughout Japan, and to serve as a bridge connecting Japanese fans and fighters to the pinnacle of this extraordinary sport.”

U-NEXT’s commitment extends beyond simply broadcasting events. The platform is investing in original programming, behind-the-scenes features, and expert analysis from prominent Japanese MMA figures. Veteran fighters such as Masanori Kanehara, Tatsuya Kawajiri, and Tsuyoshi Kohsaka will contribute their insights, while active athletes like Kai Asakura and Kyoji Horiguchi will serve as guest analysts, providing a direct link between fans and Japan’s top MMA talent.

This partnership reflects a broader trend in the streaming landscape, where exclusive live sports rights are becoming increasingly valuable assets. U-NEXT’s growing portfolio of international boxing and combat sports properties demonstrates its commitment to providing premium sports content to its subscribers. Statista reports significant growth in Japan’s streaming market, making it a key battleground for content providers.

Did You Know?:

The UFC’s continued success in Japan is not only a testament to the sport’s global appeal but also to the power of strategic partnerships. As the promotion looks to further expand its reach across Asia, the U-NEXT relationship will undoubtedly serve as a blueprint for future collaborations. What impact will this extended partnership have on the development of Japanese MMA fighters on the global stage?

Frequently Asked Questions About the UFC-U-NEXT Partnership

• What UFC content will be available on U-NEXT through 2031?

  U-NEXT will continue to live stream all UFC events, including pay-per-view cards, UFC Fight Nights, and ROAD TO UFC. The platform will also offer on-demand access to The Ultimate Fighter, Dana White’s Contender Series, and UFC Countdown.

• How will U-NEXT enhance the viewing experience for Japanese UFC fans?

  U-NEXT will provide all broadcasts with localized Japanese commentary and in-depth studio coverage, tailored to the preferences of the Japanese MMA audience. They are also investing in original programming and analysis from Japanese MMA veterans.

• What is the significance of this deal for the UFC’s expansion in Asia?

  Japan is a key market for the UFC in Asia, and this long-term partnership with U-NEXT ensures a stable broadcast presence and provides a platform for continued growth and fan engagement.

• Will Japanese UFC fighters be featured prominently on U-NEXT?

  Yes, U-NEXT plans to create original programming that follows Japanese athletes competing on the global stage and will feature active and retired Japanese fighters as guest analysts.

• How does this partnership benefit U-NEXT subscribers?

  U-NEXT subscribers will have unprecedented access to UFC’s global events, star athletes, and behind-the-scenes content, enhancing the platform’s overall sports offering.