A Final Bow: Westwood’s Vision in the Saudi Desert

The presentation of Westwood’s designs in Riyadh marks a significant moment, not just for the brand, but for the Kingdom itself. Saudi Arabia is actively seeking to diversify its economy and project a more modern image, and fashion is playing a key role in this transformation. The show, a collaboration between the brand and Art of Heritage, featured a curated selection of Westwood’s most influential pieces, alongside designs from the Spring 2026 collection. WWD provided an in-depth review of the collection, highlighting its signature rebellious spirit and commitment to craftsmanship.

However, the decision to host the event in Riyadh has not been without its detractors. Andreas Kronthaler, Westwood’s husband and current creative director, has faced criticism, particularly from the designer’s granddaughter, who publicly voiced her disapproval. The Guardian reported on the family dispute, underscoring the ethical complexities surrounding the event.

The Saudi government views the fashion show as a demonstration of its commitment to fostering creativity and cultural exchange. The New York Times detailed how Saudi Arabia is actively investing in the arts and entertainment sectors as part of its Vision 2030 plan. This initiative aims to reduce the country’s reliance on oil and attract foreign investment.

Beyond the political implications, the show itself offered a glimpse into Westwood’s enduring influence. From her punk-inspired silhouettes to her commitment to sustainable practices, Westwood’s designs continue to resonate with a new generation of fashion enthusiasts. British Muslim Magazine highlighted Saudi Arabia’s embrace of global style, with Westwood at the forefront.

The runway showcased a blend of archival pieces and new designs, demonstrating the brand’s ability to remain relevant while staying true to its core values. Scoop Empire offered a curated look at the standout moments from the Riyadh Fashion Week runway.

But does the artistic merit of the show outweigh the ethical concerns surrounding its location? Is it possible to separate art from politics, or does accepting a platform in a country with a questionable human rights record implicitly endorse its policies? These are questions that the fashion industry, and society as a whole, must grapple with.

What role does fashion play in geopolitical landscapes? And how can brands navigate the complexities of expanding into new markets while upholding their values?

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