The Rising Tide of Women’s Cricket Sponsorship

Lakmé Sun Expert, a leading sun-care brand owned by Hindustan Unilever Limited, specializes in sunscreen and UV protection products, seamlessly integrating skincare with essential sun defense. The brand’s established presence in the Indian consumer market makes it a natural partner for a high-profile team like the Delhi Capitals.

This collaboration isn’t merely a financial arrangement; it’s a strategic alignment of values. Lakmé Sun Expert’s focus on protection, endurance, and confidence resonates deeply with the demands of professional cricket, particularly in the demanding outdoor conditions often encountered during WPL matches. The partnership highlights a growing trend: mainstream businesses recognizing the immense potential of investing in women’s sports.

For the Delhi Capitals, this sponsorship expands their portfolio and reinforces their position as a commercially attractive franchise within the WPL. The WPL’s ability to attract such prominent brands demonstrates its maturing ecosystem and its increasing influence in the Indian sports landscape. ESPN Cricinfo reports a significant increase in viewership and engagement for the WPL, further driving its commercial value.

The increasing investment in women’s cricket isn’t just about financial returns. It’s about fostering a more inclusive sporting culture, providing role models for young athletes, and amplifying the stories of talented women who are pushing boundaries in the world of sports. Do you think increased sponsorship will lead to even greater investment in player development programs within the WPL?

This partnership also reflects a broader shift in marketing strategies, with brands increasingly prioritizing authenticity and social impact. By aligning themselves with the WPL and the Delhi Capitals, Lakmé Sun Expert is demonstrating a commitment to empowering women and promoting a positive message of strength and resilience. Hindustan Times details Lakmé Sun Expert’s ongoing commitment to women’s well-being.

As the WPL continues to evolve and gain prominence, partnerships like this will be crucial in driving its growth and solidifying its position as a leading women’s sports property in India and beyond. What other brands do you anticipate will invest in the WPL in the coming seasons?

Frequently Asked Questions About the Delhi Capitals & Lakmé Sun Expert Partnership

• What is the significance of Lakmé Sun Expert becoming the principal sponsor of the Delhi Capitals?

  This partnership signifies a growing commercial interest in women’s cricket and the WPL, demonstrating the league’s increasing appeal to major brands. It also highlights the importance of sun protection for athletes.

• Where will the Lakmé Sun Expert logo be displayed on the Delhi Capitals’ jerseys?

  The Lakmé Sun Expert logo will be prominently featured on the back of the Delhi Capitals’ playing jerseys for the entire WPL 2026 season.

• Who owns the Lakmé Sun Expert brand?

  Lakmé Sun Expert is owned by Hindustan Unilever Limited, a leading consumer goods company in India.

• How does this sponsorship benefit the Delhi Capitals?

  The sponsorship provides the Delhi Capitals with increased financial resources and enhances their brand visibility, strengthening their position within the WPL.

• What impact will this partnership have on the WPL as a whole?

  This collaboration underscores the WPL’s growing commercial ecosystem and its potential to attract further investment, visibility, and storytelling around women’s cricket in India.