A New Era of Eco-Conscious Sports Apparel

The Delhi Capitals have joined forces with NO MORE, a Ministry of Textiles-certified upcycled fashion and lifestyle label, to produce the team’s official backpacks for the 2026 WPL season. This collaboration isn’t merely a branding exercise; it represents a fundamental shift in how sports franchises approach merchandise production, prioritizing environmental impact alongside performance and fan engagement.

Unlike traditional methods that often result in discarded materials, the Delhi Capitals’ backpacks are meticulously crafted from legacy playing kits – jerseys worn by the women’s team in previous seasons. NO MORE expertly deconstructs these kits, repurposing logos, panels, flaps, and pockets to create unique, one-of-a-kind backpacks. Each bag tells a story, retaining the visual identity of the team while minimizing waste.

“The league has been a powerful catalyst in the growth of women’s cricket, helping build a stronger, more conscious sporting ecosystem,” stated Sunil Gupta, CEO of Delhi Capitals. “Partnerships like this coming to life reflect how the league is evolving beyond performance to purpose. Giving back in meaningful ways is central to our philosophy, and this collaboration with NO MORE allows us to align sport with sustainability, innovation, and long-term responsibility.”

Praveen Premkumar, Founder of NO MORE, echoed this sentiment, adding, “We are proud to partner with Delhi Capitals to set a new benchmark for sustainable sports merchandise. Designed and handcrafted in India, these backpacks demonstrate that sustainability can be embedded, not added, to performance-driven products. Our goal is to show that fashion, sport, and conscious design can come together to create high-quality products that honour both the planet and the legacy of athletes.”

The innovation extends beyond the jerseys themselves. Discarded car seat belts, chosen for their exceptional strength and durability, have been ingeniously repurposed as haul loops for the backpacks. This clever integration of industrial waste further underscores the commitment to a circular economy.

NO MORE will manage the entire design and manufacturing process, ensuring both the durability and the preservation of the original jerseys’ visual and emotional value. These backpacks will be prominently featured during the WPL 2026 season, integrated into fan activations and merchandise storytelling, and are expected to resonate with a growing audience of environmentally conscious supporters.

This initiative isn’t isolated. It reflects a broader trend within the Women’s Premier League, where franchises are increasingly embracing purpose-led partnerships to connect with younger, socially aware demographics. But how can other sports teams adopt similar sustainable practices without compromising quality or brand identity?

The Delhi Capitals’ commitment to upcycling isn’t just about creating a unique product; it’s about fostering a culture of responsibility and inspiring others to follow suit. Could this model be replicated across other sports, and what impact would that have on the global sports merchandise industry?

Further demonstrating a commitment to responsible practices, Delhi Capitals actively supports the United Nations Sustainable Development Goals, particularly those related to responsible consumption and production. This aligns with a growing global movement towards environmental stewardship.

Frequently Asked Questions About Delhi Capitals’ Sustainable Merchandise

• What makes the Delhi Capitals backpacks unique?

  The Delhi Capitals backpacks are unique because they are entirely crafted from upcycled legacy playing kits, meaning each backpack is one-of-a-kind and made from repurposed materials.

• Who is NO MORE and what role do they play?

  NO MORE is a Ministry of Textiles-certified upcycled fashion and lifestyle label responsible for the design and manufacturing of the Delhi Capitals’ sustainable backpacks.

• How does this initiative contribute to sustainability?

  This initiative promotes sustainability by reducing waste, extending the life cycle of materials, and demonstrating a commitment to circular design principles within the WPL.

• Will these backpacks be available for purchase by fans?

  The backpacks will be used by the team during the WPL 2026 season and are expected to feature prominently in fan-facing activations and merchandise storytelling, suggesting potential availability for purchase.

• What other materials are used in the backpacks?

  In addition to upcycled jerseys, the backpacks also incorporate repurposed car seat belts as haul loops, adding to their durability and sustainability.