Google has offered a clean look at the upcoming Pixel 11 Pro through a short clip posted to its social media channels according to Droid Life. The purposely dark video features the device’s gold frame and a warmer backside color that could be the Pixel 11 Pro in “Canyon” seen in earlier previews. The teaser highlights an all-glass camera bar alongside a new flash with multi-color abilities.
Google Teases Pixel 11 Pro Design and New Pixel Glow Flash
Referred to as “Pixel Glow,” this feature is expected to serve as a notification system designed to inform users of important activity when the phone is face down according to Droid Life. Google will formally unveil the Pixel 11 series at an event scheduled for August 12 as reported by Droid Life and noted by Engadget. The Made by Google event will take place in New York according to Android Authority.
Global Memory Crisis Drives Expected Pixel 11 Price Increases
Ahead of the launch, Google’s Made by Google hardware division detailed how it is impacted by a severe, supplier-driven RAM memory crisis as reported by 9to5Google. Google’s Vice President of Devices and Services, Shakil Barkat, stated that the company is experiencing an unprecedented surge in costs, noting that there has never been an increase in memory prices like the one currently occurring according to 9to5Google and confirmed by TechRepublic. Barkat pointed to Morgan Stanley data indicating a sixfold increase where 1 GB of RAM rose from $2.80 in 2025 to $12 this year per 9to5Google.
Google stated it has shielded consumers from supply fluctuations for as long as possible, but the economics have fundamentally shifted according to 9to5Google. Consequently, the entire Pixel family of devices—including the upcoming Pixel 11 series and the Pixel Watch lineup—will see price adjustments rolled out dynamically to match supply realities as detailed by 9to5Google and TechRepublic. Specifics will be announced at the August 12 event according to 9to5Google. Leaks suggest the entry-level Pixel 11 Pro may drop from 16 GB of RAM to 12 GB per 9to5Google and TechRepublic, while starting prices for the Pixel 11 and Pixel 11 Pro are expected to increase by $100, though storage doubling to 256 GB may soften the blow according to 9to5Google.
Software Optimization and Hardware Engineering Efforts
To combat these pressures, Google is aggressively engineering its way through the challenges according to 9to5Google. Barkat mentioned a dedicated effort to drive down memory requirements across Android and the app ecosystem so devices can use less RAM while maintaining a great user experience as reported by 9to5Google and TechRepublic. Additionally, the company credits its full-stack AI, software, and silicon approach with allowing on-device models to load and execute efficiently per 9to5Google.
Google maintains its commitment to delivering premium experiences at an accessible value through promotions, trade-in offers, and bundled perks like Google One according to 9to5Google and TechRepublic. Meanwhile, recent leaks continue to preview the broader hardware family, including the Pixel 11 Pro Fold in a new “Pine” colorway according to Android Authority and the Pixel 11 Pro XL alongside other models per Geeky Gadgets.
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