Aeon Fantasy to Open Feedy Diner & Arcade at Aeon Minami-Haebaru on July 24

Expansion into Okinawa: The Feedy Diner & Arcade Launch

Aeon Fantasy, headquartered in Chiba City and led by Representative Director and President Tokuya Fujiwara, has officially scheduled the opening of Feedy Diner & Arcade at the Aeon Minami-Haebaru store for July 24, 2026. Operated in collaboration with Aeon Ryukyu Co., Ltd.—based in Haebaru and led by Representative Director and President Toyotaro Koibuchi—this marks the first appearance of the brand in Okinawa. The facility is designed as a fusion of food and amusement, catering to visitors looking for an interactive environment where the aesthetic of an American diner meets modern arcade entertainment.

The company emphasizes that the space is designed to be all visual and shareable, with an interior aesthetic that makes every corner of the facility a potential photo opportunity. By integrating an eat-in dining area with a high-tech gaming zone, the company aims to provide a space where visitors can enjoy both food and amusement simultaneously. The project is positioned as a place where exciting content creates experiences that guests will want to share with others.

Amusement and Dining Features at the Minami-Haebaru Store

The facility is split into two core sections: an arcade area and a dining area. The arcade segment features a diverse lineup of popular crane games, including both large-scale prizes and smaller snack and variety goods. Additionally, the store features a medal corner equipped with the latest medal games, as well as various sensory-based games designed for group play.

For those interested in photography, the site includes a dedicated corner called “CHALUCA,” a name derived from the Korean word for the sound of a camera shutter (pasha, kasha). This area is designed as a space where you want to take pictures of yourself looking cute, featuring a pink-based interior and the latest print-seal machines. The area also features a powder corner equipped with LED makeup mirrors, where guests can use available cosmetic items or rent styling tools, including hair irons and curlers.

The dining section, Feedy Diner, focuses on original food items that prioritize both visual appeal and taste. The menu is crafted to complement the gaming experience, allowing customers to enjoy dining and amusement in the same visit.

Opening Campaigns and Promotional Offers

To mark the July 24, 2026, debut, Aeon Fantasy is launching several promotional campaigns that extend through August 31, 2026:

• Medal Promotion: A high-value campaign offers 10,000 medals for 10,000 yen, running from the opening date through August 2, 2026.
• Popcorn Incentives: Customers who rent at least 1,000 yen worth of medals will receive a popcorn voucher, valid through August 31, 2026.
• Dining Deals: The Feedy Diner will offer a popcorn gift with the purchase of a drink set. Additionally, select recommended food items, such as the “Rainbow Cotton Candy” (usually 300 yen), will be available at a limited-time price of 200 yen through August 31, 2026.

Brand Concept and Wider Rollout

The Feedy Diner & Arcade concept is characterized by its focus on creating an entertainment space where everything is shareable. By blending gaming and dining, Aeon Fantasy aims to provide a unique social experience.

This initiative follows the company’s previous deployment of the brand in other regions. For instance, in Niigata, the Feedy Arcade section opened at the Aeon Mall Niigata Kameda Inter on July 23, replacing the former Mollyfantasy f location. The Niigata site, located on the second floor near Studio Alice and across from Village Vanguard, serves as a precursor to the full-service model. While the arcade portion in Niigata launched in July, the dining area, Feedy Diner, was scheduled for a separate opening in early September.