Coogee Live is back, and while free festivals are always welcome, let’s be real – the real draw here isn’t the bubbles (though 20,000 per minute *is* a statement) it’s the strategic booking of The Presets. Twenty years into their career, and still pulling a DJ set? That’s not just a performance; it’s legacy management, pure and simple.
- The festival, returning to Coogee Beach the first weekend of March, is entirely free to attend.
- Alongside The Presets, the lineup includes Mayakeniny with Maatakitj, led by Kylie Bracknell, and ERTH Dinosaur Zoo.
- Accessibility is a key focus, with features like wheelchair access, sensory kits, and quiet zones.
This isn’t just about bringing music to the beach; it’s about curating an *experience*. The mermaid swimming component? Peak Instagram bait. The cooking demos with local chefs? A nod to the increasingly important foodie demographic. The City of Cockburn is clearly aiming for broad appeal, and the “reimagined” approach, as Mayor Howlett puts it, suggests they were listening to feedback – or, more likely, analyzing attendance data from previous years. The focus on accessibility is smart; it expands the potential audience and generates good will. It’s a calculated move, and a welcome one.
The Presets, specifically, are a fascinating case study. They’ve navigated the tricky waters of electronic music longevity remarkably well. This DJ set isn’t about chasing chart success; it’s about reminding a generation of their impact and introducing themselves to a new one. It’s a smart play for maintaining relevance in a landscape dominated by fleeting trends. Expect this performance to generate a lot of “remember when…” social media chatter, effectively extending their brand reach without a costly album release or extensive tour.
Coogee Live, then, is more than just a festival. It’s a microcosm of the entertainment industry’s current priorities: experience-driven events, broad accessibility, and strategic legacy building. It will be interesting to see if this model – a free, highly curated event focused on both nostalgia and Instagrammability – becomes a template for other local councils looking to boost tourism and cultural engagement.
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