Emirates GBR and Maison Telmont Announce Landmark Champagne Partnership
Perth, Australia – In a fusion of high-performance sailing and luxury craftsmanship, Emirates Great Britain SailGP Team has announced a new multi-year partnership with Maison Telmont, designating the esteemed champagne house as its official champagne provider. The collaboration, unveiled at the opening of the Rolex SailGP Championship 2026 season, signals a commitment to both sporting excellence and environmental sustainability.
A Winning Combination: Performance and Sustainability at Sea
The two-year agreement, encompassing the 2026 and 2027 SailGP seasons, builds upon Emirates GBR’s dedication to a premium, sustainability-focused commercial portfolio. Maison Telmont will be prominently featured across SailGP’s global events, from podium celebrations to exclusive team hospitality experiences.
Ludovic du Plessis, President of Maison Telmont, emphasized the synergy between the two brands, stating, “By joining forces with Emirates GBR, Maison Telmont continues to align itself with disciplines of excellence, innovation and high technology, while reaffirming our belief that the future of luxury, in Champagne as in sport, must be sustainable. There is no victory on a losing planet!”
Sir Ben Ainslie, CEO and Co-owner of Emirates GBR, echoed this sentiment, adding, “We are delighted to welcome Telmont on board. Pushing the limits of performance while acting responsibly toward the environment is a shared belief that naturally brought Champagne Telmont and Emirates GBR together, and we look forward to building a strong and meaningful partnership.”
SailGP itself is a groundbreaking sporting league, renowned for its technological advancements and rapid growth. The competition features identical F50 foiling catamarans capable of exceeding 100 km/h, racing in some of the world’s most iconic coastal locations. This dynamic environment provides an ideal platform for Maison Telmont to showcase its commitment to sustainability.
Telmont’s ‘In the Name of Mother Nature’ Initiative
Central to Maison Telmont’s ethos is its long-term sustainability program, In the Name of Mother Nature. This comprehensive initiative focuses on organic and regenerative viticulture practices, minimizing packaging impact, and charting a course toward net-zero emissions by 2050. The partnership with Emirates GBR allows Telmont to demonstrate that high-level athletic achievement and environmental responsibility can, and should, coexist. Learn more about Maison Telmont’s sustainability efforts.
For Maison Telmont, the partnership offers unparalleled global exposure within a rapidly expanding sports property. For Emirates GBR, it reinforces their brand positioning at the intersection of high-performance sport, sustainability, and luxury storytelling. The team’s strong start to the 2026 season, with a race victory in Perth on January 17-18, driven by Dylan Fletcher, further amplifies the positive impact of this collaboration.
The integration of Maison Telmont will extend beyond branding, encompassing team activations, hospitality programs, and celebratory moments throughout the championship calendar. The partnership is set to continue through the conclusion of the 2027 SailGP season.
But what does this partnership signify for the future of sports sponsorships? And how will this collaboration inspire other teams and brands to prioritize sustainability?
Frequently Asked Questions About the Emirates GBR & Maison Telmont Partnership
Disclaimer: This article provides information for general knowledge and informational purposes only, and does not constitute professional advice.
Share this article with your network and join the conversation in the comments below! What other innovative partnerships do you foresee in the world of sports and sustainability?
Discover more from Archyworldys
Subscribe to get the latest posts sent to your email.
