Diversifying the Game: Raheem Sterling, Premier Padel, and SailGP Redefine Sports Industry Partnerships The global sports landscape is witnessing a strategic shift. From the halls of academia to the high-speed waters of international sailing, new sports industry partnerships are emerging that prioritize social equity, lifestyle integration, and sustainable global scaling. In a series of high-impact … Read more
Auckland Mayor Wayne Brown has condemned the New Zealand Government’s decision to pull funding for the 2027 SailGP event, warning that the move risks the city’s long-term place on the international racing circuit. The New Zealand Government has withdrawn funding for SailGP in 2027, citing scheduling conflicts. Mayor Wayne Brown disputes these claims, calling the … Read more
Key Sports Industry Deals: Dubois vs. Harper, SailGP, DAZN, and More The sports industry witnessed a flurry of activity this week, with significant partnerships and initiatives announced across boxing, sailing, digital media, and football. From a highly anticipated world title unification bout to innovative creator programs, here’s a breakdown of the latest developments. Dubois vs. … Read more
Emirates GBR and Maison Telmont Announce Landmark Champagne Partnership February 29, 2024 Perth, Australia – In a fusion of high-performance sailing and luxury craftsmanship, Emirates Great Britain SailGP Team has announced a new multi-year partnership with Maison Telmont, designating the esteemed champagne house as its official champagne provider. The collaboration, unveiled at the opening of … Read more