Harry Styles is signaling a shift, and the industry is watching closely. The release of “Aperture,” a departure from his stadium-ready anthems, isn’t just a sonic evolution; it’s a carefully calibrated move in a landscape obsessed with reinvention and, frankly, proving range. The song itself is a slow burn, but the real heat is in the accompanying visuals – and, crucially, the footwear.
- Styles’ new album, Kiss All The Time, Disco, Occasionally, is due in a few weeks.
- The music video for “Aperture” is filmed in the Westin Bonaventure Hotel in Los Angeles.
- The featured sneakers are Prada’s “Collapse” model, a key player in the current “torpedo sneaker” trend.
This isn’t a sudden left turn; it’s a strategic recalibration. Styles, alongside partner Zoe Kravitz, has cultivated an image steeped in cool, but that cool needs constant refreshing. The move towards a more subdued sound, paired with the high-fashion aesthetic of the video (custom Prada, naturally), feels less like artistic exploration and more like a deliberate positioning. The “torpedo sneaker” – a ballet-flat inspired silhouette – is a fascinating choice. It’s a rejection of the maximalist trends favored by some of his peers, and a nod to a more refined, almost European sensibility. It’s a statement that says, “I’m not just a pop star; I’m a style icon with discerning taste.”
The choice of the Prada “Collapse” sneaker is particularly astute. It’s not a mass-market item; it’s a signal to the fashion cognoscenti. The fact that GQ is dedicating coverage not to the song itself, but to the *shoes* in the video, speaks volumes. This is a PR play that understands the power of product placement and the influence of the fashion world. It’s a subtle but effective way to reinforce Styles’ brand as a tastemaker. The torpedo sneaker trend, once niche, is now gaining traction, and Styles is positioning himself at the forefront.
As Styles prepares for the album release, expect this carefully curated aesthetic to be amplified. The “Aperture” video isn’t just a visual accompaniment to a song; it’s a launchpad for a new era, one where style and substance are inextricably linked – and where a $975 pair of sneakers can tell a story all their own. This is a calculated move, and one that suggests Styles is playing the long game, aiming not just for chart success, but for enduring cultural relevance.
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