San Francisco, CA – February 3, 2026 – As Super Bowl LX electrifies San Francisco, a different kind of game is unfolding off the field. Beyond the parties, performances, and celebrity sightings, the Off The Field NFL Wives Association is making a significant impact on the Bay Area community through its annual charity fashion show. This year’s event directly benefits Boys & Girls Clubs of Oakland and San Francisco, and the Charlotte Maxwell Clinic, providing crucial resources to organizations dedicated to youth development and women’s health.
The organization, a national nonprofit since 2006, has long recognized the power of the NFL platform. Founded on the principle that visibility carries responsibility, Off The Field has donated over $1 million to communities hosting the Super Bowl, focusing on lasting positive change.
Amplifying Local Voices Through Fashion and Philanthropy
Tenisha Patterson Brown, president of Off The Field and a sports attorney and business consultant, emphasizes the strategic importance of focusing on the host city. “When the Super Bowl comes to town, it brings global attention—but we believe that attention should ultimately benefit the people who call that city home,” she states. “Supporting youth development and women’s health organizations in the Bay Area felt not only appropriate but essential.”
The fashion show isn’t merely a fundraising event; it’s a deliberate effort to amplify existing community initiatives. Patterson Brown explains, “We want our footprint in the Bay Area to reflect generosity, unity, and a shared commitment to investing in families. It’s about amplifying work that’s already happening, making sure these organizations have support long after everyone leaves town.”
The Power of Diversity and Representation
What truly sets Off The Field apart is its leadership and membership. Proudly spearheaded by Black women, the organization reflects the diversity of the NFL itself, drawing strength from a wide range of backgrounds and experiences. This diversity isn’t merely symbolic; it fundamentally shapes the organization’s approach to its work.
“Being a diverse organization means our work is informed by lived experiences and by a shared understanding of both the challenges and the resilience present in many of the communities we support,” Patterson Brown explains. “Women of all backgrounds—especially Black women—are impactful leaders, innovators, and advocates. Our representation directly influences the initiatives we champion, the partnerships we cultivate, and the commitment we bring to creating long-term, meaningful change.”
Amidst the glitz and glamour of Super Bowl week, Off The Field remains steadfast in its mission. “For us, it’s not just about creating a glamorous moment—it’s about using that moment to elevate the voices, issues, and programs that deserve national visibility,” Patterson Brown asserts. “We bring heart to the biggest week in sports, reminding everyone that even in celebration, there is room for purpose.”
Looking ahead, Off The Field is expanding its programming to include initiatives focused on mental wellness for women and youth, and leadership development for its members. Patterson Brown envisions a future filled with “bold, purposeful momentum.”
This Friday’s fashion show will feature NFL spouses and significant others on the runway, but the true beneficiaries are the Boys & Girls Clubs and the Charlotte Maxwell Clinic. The event promises not only vital funding but also increased awareness and potential for sustained support.
What role do athletes and their families have in addressing social issues within their host communities? And how can large-scale events like the Super Bowl be leveraged for lasting positive change beyond entertainment?
The Legacy of Off The Field: A History of Community Investment
Since its inception, Off The Field NFL Wives Association has been a driving force for positive change in Super Bowl host cities. The organization’s commitment extends beyond a single event, fostering long-term relationships with local nonprofits and ensuring that resources are directed where they are most needed. Their model demonstrates a powerful synergy between the visibility of the NFL and the dedication of its players’ families to community service.
The organization’s success is rooted in its ability to identify critical needs within each host city and tailor its support accordingly. This localized approach ensures that the impact of their fundraising efforts is maximized, addressing specific challenges faced by the communities they serve. The NFL’s broader social justice initiatives often complement the work of Off The Field, creating a collaborative ecosystem of support.
Furthermore, Off The Field actively promotes volunteerism among its members, encouraging them to engage directly with the organizations they support. This hands-on approach fosters a deeper understanding of the challenges faced by these communities and strengthens the bonds between the NFL families and the people they serve. Giving Back provides resources for effective philanthropy and volunteerism.
Frequently Asked Questions About Off The Field
The primary focus is to leverage the platform of the NFL and its players’ families to create lasting positive impact in Super Bowl host cities, primarily through charitable giving and community engagement.
Off The Field carefully selects organizations based on their demonstrated impact in youth development and women’s health within the Super Bowl host city, ensuring alignment with their mission and values.
The annual fashion show serves as a high-profile fundraising event and a platform to raise awareness for the organizations Off The Field supports, maximizing their visibility during Super Bowl week.
Over the years, Off The Field has donated over $1 million to community organizations across the country, creating a tangible and lasting impact on the lives of countless individuals and families.
Off The Field plans to expand its programming to include initiatives focused on mental wellness for women and youth, and leadership development for its members, continuing its commitment to long-term community investment.
Share this article to spread awareness about the incredible work of the Off The Field NFL Wives Association and inspire others to support their mission. Join the conversation in the comments below – what other ways can high-profile events be used to drive positive social change?
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