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The Rise of “Wife Aesthetic” and the Future of Influencer-Driven Relationship Branding A staggering 78% of Gen Z consumers report being influenced by social media portrayals of relationships, according to a recent study by the Pew Research Center. This trend is now playing out in real-time with the whirlwind romance and marriage of Japanese influencer … Read more

The Ripple Effect: Riceko Yonekura’s Case and the Future of Celebrity Accountability in Japan A staggering 82% of Japanese consumers say they are more likely to scrutinize the public behavior of celebrities following high-profile scandals, according to a recent survey by the Japan Marketing Research Institute. This shift in public perception, catalyzed by cases like … Read more