High-Protein Products: Marketing Hype or Real Trend?
The Protein Paradox: How Personalized Nutrition Will Disrupt a $80 Billion Industry Over 40% of consumers now actively seek out “high protein” products, driving an $80 billion global market. But a growing body of evidence suggests this protein obsession, fueled by aggressive marketing and often-misguided advice, is reaching a critical inflection point. We’re entering an … Read more