Birkenstock Lunar New Year: Horse Collection 2024 | ELLE China
The Lunar New Year Marketing Shift: From Tradition to Future-Forward Cultural Resonance Over $188 billion is projected to be spent during China’s Lunar New Year holiday in 2026, a figure that continues to climb despite global economic headwinds. This isn’t just about gifting; it’s about brands tapping into a deeply rooted cultural moment, and increasingly, … Read more