Mercy: $12M+ Opening Predicted, Storm Threatens Box Office
A staggering $1.5 million in preview earnings for Chris Pratt’s ‘Mercy’ – a film universally panned by critics – isn’t an anomaly. It’s a symptom. It’s a flashing neon sign indicating a fundamental shift in how movies are consumed, and more importantly, chosen. The potential for a $12 million+ opening weekend, even amidst a crippling … Read more