KT Men Launches Nationally, Backed by Cricket Giants Mumbai Indians and Royal Challengers Bengaluru February 29, 2024 India’s men’s grooming market is about to get a significant shake-up. KT Professional has officially launched KT Men, a science-backed grooming brand, with a massive pan-India rollout supported by strategic partnerships with two of the most iconic teams … Read more
Skechers Steps Up to the Crease: New Partnership with Birmingham Phoenix for 2026 Season In a significant development for both the franchise and the sport, the Birmingham Phoenix, a prominent team in The Hundred competition, has announced a landmark partnership with global footwear giant Skechers. The agreement, effective from the 2026 season, designates Skechers as … Read more
Plum Skincare Partners with Mumbai Indians for IPL 2026, Marking a New Era in Cricket Sponsorship February 29, 2024 Mumbai, India – In a groundbreaking move signaling the evolving landscape of sports sponsorship, Plum, a leading Indian vegan beauty and personal care brand, has announced a strategic partnership with the five-time Indian Premier League (IPL) … Read more
Arsenal and ADT Forge Partnership to Enhance Community Safety February 29, 2024 In a landmark collaboration, Arsenal Football Club has announced a multi-year partnership with ADT Inc., designating the security giant as its Official Community Security Partner. This alliance marks ADT’s inaugural formal venture into the world of professional sports, focusing on bolstering community safety, … Read more
Visa Cash App Racing Bulls Accelerate Operations with Octave Partnership February 29, 2024 The Visa Cash App Racing Bulls Formula One team has announced a multi-year technical partnership with Octave, a leading provider of industrial software solutions. This collaboration will see Octave’s asset lifecycle management technology integrated across all Racing Bulls operations, aiming to optimize … Read more
The roar of engines in Melbourne this weekend won’t just herald the start of the 2024 Formula 1 season; it will mark the beginning of a new era for Audi. But beyond the on-track competition, the partnership between Audi, bp, and Revolut represents a strategic convergence of technology, sustainability, and financial innovation – a blueprint … Read more
Genesis Extends PGA TOUR Partnership Through 2030, Securing Legacy of The Genesis Invitational In a significant commitment to the world of professional golf, Genesis Motor has announced a renewal and extension of its title sponsorship of The Genesis Invitational through 2030. This long-term agreement solidifies the luxury automotive brand’s dedication to one of the PGA … Read more
STARTRADER Partners with Emirates Cricket Board for ICC Men’s T20 World Cup 2026 Dubai, UAE – In a significant boost for UAE cricket, the Emirates Cricket Board (ECB) has announced a strategic partnership with STARTRADER, designating the firm as an official team partner for the United Arab Emirates national cricket team. The agreement, facilitated by … Read more
Mumbai City FC Secures Pizza Hut as Official Pizza Partner for 2025-26 ISL Season Mumbai City FC, a leading club in the Indian Super League (ISL), has announced a significant sponsorship agreement with Pizza Hut, the globally recognized pizza chain. The partnership designates Pizza Hut as the official pizza partner for the upcoming 2025-26 ISL … Read more
Aston Martin F1 Secures Honda Power & Celsius Partnership for 2026 and Beyond February 29, 2024 In a significant strategic move, the Aston Martin Aramco Formula One Team has announced a long-term power unit partnership with Honda, commencing in 2026, alongside a multi-year global agreement with functional energy drink brand, CELSIUS. These developments signal Aston … Read more