Amazon has officially integrated its Luna cloud gaming service directly into the Prime Video platform, allowing users to access and play video games alongside movies and television shows. The update, announced Thursday, is currently available to Prime members using Amazon Fire TV devices in the United States and the United Kingdom.
Expanding the Prime Video Entertainment Hub
According to Jeff Gattis, general manager of gaming at Amazon, the move is designed to simplify discovery. Bringing Luna inside Prime Video allows Prime members to discover games more naturally, and if they see one they like, they click it and they’re in,
Gattis said. He noted that for many users, finding games has historically been more difficult than necessary, and this change aims to reduce search time in favor of gameplay.
Gaming Without Dedicated Hardware
The initiative highlights Amazon’s strategy to reach a global audience of billions who play games but may not own high-end gaming PCs or dedicated consoles. By utilizing cloud streaming, which processes games on remote servers, Amazon allows users to play titles on devices they already own using a controller or a mobile phone.
Gattis emphasized that rising costs for traditional gaming hardware—with some consoles and gaming PCs costing hundreds or thousands of pounds—make streaming a viable alternative. While he acknowledged that some users will continue to prefer local hardware, he believes the company can reach the vast majority of the world’s 3.5 billion gamers who currently lack high-fidelity gaming setups.
This effort follows the high-profile closure of Google Stadia in 2023, which previously attempted to popularize cloud gaming. Amazon is positioning Luna as a way to remove barriers to entry, making gaming as accessible as streaming a film.
Library and Future Content Strategy
The library available at launch features a mix of high-profile third-party titles and original content. Available games include: * Hogwarts Legacy * EA Sports FC 26 * Indiana Jones and the Great Circle * Clue * Taboo * Ticket to Ride
In addition to licensed titles, Amazon is leveraging its own intellectual property, including games from its gaming division. The company plans to release new games monthly and is exploring “experiential” interactive content designed to complement its existing video IP. For example, Amazon has released Courtroom Chaos: Starring Arnold Schwarzenegger, an AI-powered party game that ties into the upcoming Prime Video holiday film The Man with the Bag. Similarly, a game based on the Masters of the Universe film is available.
Looking ahead, Amazon intends to expand this gaming integration to additional devices and countries. The company is also evaluating its MGM studio library for potential future game adaptations, including possible titles within the James Bond franchise.
Industry Context
Amazon’s move reflects a broader trend among major streaming services to diversify their offerings to increase engagement. Netflix has increasingly embraced casual and party games, while Peacock has experimented with interactive content linked to its existing shows.
Data from Ampere, cited by The Hollywood Reporter, suggests that pure-play cloud services, including Amazon Luna Premium, generated approximately $700 million in consumer spending in 2025. Despite this, some industry analysts remain cautious about subscription models, noting that consumers may be hesitant to pay full retail prices for games within a streaming service environment.
For now, Amazon is focusing on the convenience of the Prime ecosystem.
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