Now TV has secured the exclusive broadcast rights for the English Premier League and the FA Cup through the 2030/31 season, locking down a five-year extension that guarantees live coverage of all 380 matches per season for Hong Kong fans.
Football fans in Hong Kong can pencil in their viewing schedules for the long haul. am730 to broadcast the English Premier League and the FA Cup. The agreement guarantees that the broadcaster will retain exclusive rights across the next five seasons, carrying the coverage all the way through the 2030/31 campaign.
The announcement secures continuous coverage of the world’s most popular football league and the oldest national knockout competition in the sport. For subscribers, the deal preserves access to every single fixture without interruption.
Broadcast Coverage, Match Volume, and Schedule Details
Under the terms of the renewed agreement, Now TV will continue to broadcast every single match of the 380-game Premier League schedule each season. Viewers won’t have to settle for standard definition either, as the network confirmed that designated fixtures will be broadcast in 4K resolution.
The cup competitions arrive even sooner. hk.finance.yahoo.com, the network will kick off its FA Cup coverage starting right from the first round of the 2026/27 season, featuring select matches from the tournament.
Artificial Intelligence Integration and Streaming Technology
Beyond standard live feeds, the broadcaster plans to roll out technological upgrades. The platform intends to expand its AI companion features into Premier League broadcasts. These tools will offer AI-driven match analysis alongside personalized viewing schedule suggestions.
The network is pairing these software additions with low-latency streaming architecture. Subscribers can access the streams via set-top boxes or the mobile application on compatible smart TVs, phones, and tablets. The setup permits simultaneous viewing on up to three devices anywhere, alongside an on-demand catch-up service for replays.
Executive Reactions and Long-Term Market Stakes
Leadership on both sides emphasized the commercial and cultural significance of the partnership. Executives noted that the territory remains a vital stronghold for English football.
We are very pleased to extend our long-term partnership for another three years to the 2030/31 season. For nearly twenty years, Now TV has fully supported the Premier League, consistently providing Hong Kong fans with high-quality match broadcasts and innovative viewing experiences. Hong Kong has always been a very important market for the Premier League, and we look forward to continuing to work closely with Now TV to bring fans closer to the Premier League while driving the development of the Premier League in Hong Kong. Paul Molnar, Chief Media Officer, Premier League
Local executives echoed that sentiment, positioning the service as a comprehensive hub for sports enthusiasts.
We are very pleased to lock in the broadcasting rights for the Premier League and FA Cup for another three seasons, once again reinforcing our long-term commitment to providing Hong Kong viewers with top-tier sports content and the most thrilling excitement from around the world. We will continue to uphold this mission, using the latest technologies such as artificial intelligence to elevate the level of sports broadcasting and bring a more personalized and interactive viewing experience to viewers, further solidifying our position as a ‘home of sports’ and becoming the premier platform for English football fans in Hong Kong. Calvin Tsoi, Managing Director, Consumer Marketing and Pay TV, HKT
Subscription Options and Historical Context
To capture different consumer segments, the platform maintains multiple subscription tiers. Fans can select from standard sports packages, 12-month passes, flexible monthly or daily passes, and dedicated FA Cup tournament passes available via immediate online purchase.
Established back in 2003, the service has spent over two decades anchoring its operations around major sports properties. Alongside football and basketball, the channel portfolio spans tennis, motor racing, badminton, golf, snooker, croquet, and rugby.
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