The inaugural halftime show for the 2026 FIFA World Cup has triggered a surge in digital engagement for its featured artists. The 11-minute performance, which took place on a Sunday just outside New York, featured abridged sets from Justin Bieber, Madonna, BTS, and Shakira. According to data from the industry analytics firm Luminate, the event resulted in notable streaming increases for the specific tracks performed during the broadcast.
World Cup Halftime Performers See Significant Streaming Growth
Analysis of Streaming Performance
Luminate examined global streaming figures by comparing the two days prior to the final (Friday and Saturday) against the final and the day following it (Sunday and Monday). The findings indicate that audiences gravitated specifically toward the songs showcased on the field, rather than the artists’ broader catalogs.
The streaming spikes for the featured songs were as follows:
* Justin Bieber: His performance of Everything Hallelujah
saw global streams rise 110%, increasing from 592,000 to 1.25 million.
* Madonna: Global streams for her track “Music” grew by 66%, moving from 193,000 to 321,000.
* BTS: The group’s performance of “Dynamite” experienced a 43% increase in global streams, rising from 2.14 million to 3.05 million.
* Shakira and Burna Boy: Their official 2026 World Cup anthem, “Dai Dai,” saw a 24% global increase, adding 3.48 million streams to reach 18.27 million. In the U.S. specifically, streams for “Dai Dai” rose 52%, from 1.68 million to 2.55 million.
For more on this story, see 2026 World Cup Final Features Historic Halftime Show With Madonna and BTS.
The “Everything Hallelujah” Phenomenon
Justin Bieber’s performance of Everything Hallelujah
drew particular attention, as the 2025 track was described by some viewers as a “head-scratcher” and a confusing song selection
for a major sports event. Introduced by Jason Sudeikis in his “Ted Lasso” character, Bieber performed the song on an acoustic guitar.
This follows our earlier report, 2026 World Cup Final Draws 62.8M Viewers Sets U.S. Soccer Record.
Despite criticism regarding the song choice—with some social media users suggesting it did not match the energy of a championship game—the performance triggered a 240% spike in global streams on Spotify. Data suggests that search interest for the song also increased, as Justin Bieber song hallelujah
and Justin Bieber hallelujah song
became the top two search queries for the musician on Google Trends, potentially reflecting listener efforts to verify the track’s origin.
Contextualizing the Streaming Trends
The behavior observed following the World Cup halftime show differs from typical patterns seen with Super Bowl performers. Luminate noted that while World Cup artists saw jumps specifically for the songs performed on the field, Super Bowl performers often see broader catalog-wide surges.
Read also: Spain Defeats Argentina to Win 2026 World Cup Title in New York New Jersey Stadium.
For comparison, Luminate cited the example of Bad Bunny, whose catalog streams jumped 175% in the U.S. the day after his performance at the Super Bowl earlier this year, when measured against the previous Monday.
For Bieber, this recent spike follows a trend of high-profile performance-related growth. Earlier in 2026, he experienced a significant surge following his headlining set at Coachella. On April 12, he recorded his highest streaming day of the year at that point, reaching 24.6 million streams on Spotify. In the weeks following that festival, he amassed 140 million listeners.
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