Sportradar Secures Long-Term DFB-Pokal Data and Streaming Rights Extension
In a significant move for sports data and streaming, Sportradar has announced an extended agreement with the German Football Association (DFB) for exclusive data and audiovisual streaming rights to the DFB-Pokal, Germany’s premier domestic cup competition, beginning with the 2026/27 season. This multi-year partnership expands Sportradar’s already robust portfolio of football rights and underscores the growing demand for comprehensive sports data globally.
The renewed agreement grants Sportradar exclusive betting data and audiovisual streaming rights for all 63 matches of the DFB-Pokal each season, outside of the DACH region (Germany, Austria, and Switzerland). Additionally, the deal includes non-exclusive global media data rights, broadening the reach of the competition’s data insights. This marks the first direct rights agreement between Sportradar and the DFB specifically for the DFB-Pokal, building upon a pre-existing collaborative relationship focused on content and editorial services.
A key innovation within this partnership is the introduction of “skeletal data” to the DFB-Pokal. This granular level of data will power enhanced fan engagement products across both digital platforms and betting applications, offering deeper insights and more interactive experiences for followers of the tournament. But how will this increased data availability impact the fan experience, and will it truly translate into greater engagement?
The Expanding Landscape of Football Data and Betting
This agreement is part of Sportradar’s broader strategy to solidify its position as a leading provider of football data and technology. The company already holds partnerships with major football organizations including UEFA and the Bundesliga, demonstrating its commitment to delivering comprehensive data solutions to the sports industry. The expansion of these partnerships coincides with a period of substantial growth in global football betting activity.
Rights holders and technology providers are increasingly investing in data-driven products to cater to international markets, particularly the UK, where football betting is exceptionally popular. The demand for real-time data, advanced analytics, and engaging content is driving this investment. Sportradar’s ability to deliver these solutions positions it as a crucial partner for organizations seeking to maximize their revenue potential and fan engagement.
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, emphasized the significance of the DFB-Pokal extension: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights. With more than five billion soccer fans worldwide, there’s massive appetite for content. Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech-driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”
Kay Dammholz, Director Media Rights at DFB GmbH & Co. KG, added, “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”
Further information on Sportradar’s offerings can be found on their official website. For insights into the broader sports industry, explore resources from SportBusiness.
Frequently Asked Questions about the Sportradar and DFB-Pokal Partnership
A: Sportradar will provide a comprehensive range of data, including skeletal data, betting data, and media data, covering all aspects of each match. This data will be used to enhance fan engagement and betting experiences.
A: The exclusive streaming rights apply to all regions outside of the DACH region, which includes Germany, Austria, and Switzerland.
A: Skeletal data allows for the creation of more detailed and engaging fan experiences, providing deeper insights into the game and enabling more interactive features on digital platforms.
A: Sportradar aims to become the leading provider of football data and technology, offering comprehensive solutions to rights holders and betting operators worldwide.
A: This extension complements Sportradar’s existing partnerships with major organizations like FIFA, UEFA, and the Bundesliga, strengthening its position in the global sports data market.
This partnership between Sportradar and the DFB represents a significant step forward in the evolution of sports data and its application to fan engagement and betting. As the demand for data-driven insights continues to grow, collaborations like these will become increasingly vital for both rights holders and technology providers.
What impact do you foresee this increased data availability having on the integrity of sports betting? And how will rights holders balance the benefits of data monetization with the need to protect the fan experience?
Share your thoughts in the comments below!
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