FedEx India Global Logistics Campaign: Leveraging CSK Stars to Propel SMEs Worldwide MUMBAI — In a strategic move to catalyze the international growth of domestic enterprises, FedEx has officially launched its latest digital initiative, ‘FedEx. The Move India Needs.’ The high-impact campaign features the star power of the Chennai Super Kings (CSK) to demonstrate how … Read more
Crunchyroll’s ‘Anime Heartbreak’ Campaign Stars Shubman Gill and Rashmika Mandanna February 29, 2024 Anime streaming giant Crunchyroll has launched the next phase of its India marketing initiative, ‘Ready to Anime?’, featuring Indian cricket star Shubman Gill and actress Rashmika Mandanna. The campaign taps into a universally relatable emotion for anime fans: the bittersweet feeling of … Read more
Engrovit Partners with Cricketer Shivam Dube to Champion Child Nutrition in India Mumbai, India – Pediatric nutraceutical brand Engrovit has announced a new strategic partnership with Indian cricketer Shivam Dube, launching a nationwide campaign focused on the critical link between nutrition, physical activity, and healthy childhood development. The collaboration aims to bolster Engrovit’s presence in … Read more
Simone Bellotti is quietly building a reputation as the accessories whisperer of luxury fashion. Following the buzz around his sophomore collection for Jil Sander, the brand is doubling down on a strategic expansion into lifestyle with a collaboration with Oliver Peoples. This isn’t just about sunglasses; it’s about brand elevation and tapping into a consumer … Read more
OPPO Reno15 Series Campaign Stars Tilak Varma and Arshdeep Singh Ahead of Cricket Season January 26, 2024 New Delhi – OPPO India has launched its ‘Hat-trick Ki Tayyari’ campaign, featuring Indian cricket stars Tilak Varma and Arshdeep Singh, alongside digital content creator Sahiba Bali, to build excitement for the upcoming ICC Men’s T20 World Cup … Read more
Sydney Sweeney is quickly learning a lesson as old as Hollywood itself: bad publicity is still publicity, but some stunts come with a hefty price tag. The actress’s recent climb up the Hollywood sign to promote her lingerie line is less a stroke of marketing genius and more a case study in how *not* to … Read more